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Community Outreach Leader

Marion & Shelby, NC

About Hopscotch Primary Care

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities.  Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities.  We are on a mission to transform healthcare in rural America.  We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.   

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch.  Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible.  Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time. 

Today, we are serving thousands of patients in our value-based care model and the number is growing every day.  If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you. 

ABOUT THE ROLE 

The Community Outreach Leader is the face of Hopscotch in the local community and plays a key role in connecting eligible patients to care. This person builds trust, strengthens partnerships, and drives patient engagement through consistent outreach and relationship-building. You’ll help ensure community members understand Hopscotch’s services and can access care—especially in rural and underserved areas.
This is both a relationship-based and results-driven role. Outreach activity is tracked, measured, and reported, and you’ll be expected to work toward KPIs and enrollment targets while maintaining an empathetic, high-integrity approach.

WHAT YOU’LL DO 

  • Build and maintain strong relationships with community partners (churches, schools, senior centers, housing programs, food pantries, clinics, etc.)
  • Represent Hopscotch at local events, community meetings, health fairs, and outreach opportunities
  • Educate community members about Hopscotch’s model and services in a clear, compassionate, and approachable way
  • Confidently represent Hopscotch in the community by presenting to small and large groups (e.g., community events, partner organizations, senior centers)
  • Support patient growth by identifying potential patients, encouraging engagement, and helping remove barriers to care
  • Maintain a pipeline of community leads/prospective patients and follow up consistently
  • Track and document outreach activity, leads, referrals, and enrollments using internal tools and processes
  • Collaborate closely with clinic and operational teams to align outreach strategy with patient growth priorities
  • Use outreach data and local insights to improve outreach efforts over time
  • Provide basic patient navigation support as needed (scheduling support, transportation resources, community resources)

ABOUT YOU 

You would be a great fit for this position if you are interested in building connections with our community, serving prospective patients and educating them about us, and strategically working to expand our patient base to best serve the community and Hopscotch Primary Care. 

  • You have experience in community outreach, sales, public health, social work, patient engagement, enrollment, or related work
  • You’re warm, engaging, and naturally build trust with diverse populations
  • You’re comfortable working independently in the field and taking ownership of your day-to-day priorities
  • You’re highly organized and consistent with follow-up and documentation
  • You’re comfortable being held accountable to goals, KPIs, and performance targets — and you like tracking progress and outcomes
  • You communicate clearly and confidently (in-person, phone, and text)
  • You’re mission-driven and passionate about improving access to healthcare
  • You have reliable transportation and can travel locally in your territory.

The following are preferred but not required: 

  • Degree from a 2- or 4- year institution 
  • Two to three years of territory sales management experience 
  • Two to three years of healthcare sales experience 

From a cultural perspective, you:  

  • Create a culture of excellence, by bringing your best and encouraging the same from those around you 
  • Put service to patients first and encourage the same of those around you 
  • Take ownership and accountability for your work and for delivering results for patients  
  • Assume the best in others and bring solutions to challenges with a focus on moving forward together 
  • Show an active commitment to the team by collaborating and communicating proactively  
  • Demonstrate a dedication to continuous improvement, in clinical and cultural settings  

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team.  You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

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