Community Outreach Leader

About Hopscotch Primary Care

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities.  Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities.  We are on a mission to transform healthcare in rural America.  We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.   

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch.  Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible.  Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time. 

Today, we are serving thousands of patients in our value-based care model and the number is growing every day.  If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you. 

ABOUT THE ROLE 

At Hopscotch Primary Care, we take a team approach to serve patients' needs to provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting and at the right time.  

As the Outreach Leader, you will be the face of Hopscotch Primary care in your assigned territory – ensuring that new patient growth calls for supported clinics are met on a monthly/quarterly basis. You will utilize your experience in territory sales management to effectively create demand for Hopscotch and create strong referral sources that lead to continued new patient growth success. In addition, you will partner closely with clinical team members to effectively strategize on new patient acquisition channels to ensure close alignment and visibility into growth performance.  

WHAT YOU’LL DO 

Specific responsibilities for this role will include, but are not limited to: 

• Territory Mangement 
• Establish and maintain relationships with community partners in multiple counties to introduce, educate, and build demand for Hopscotch 
• Develop referral relationships within territory amongst external healthcare providers, insurance agents, and community organizations serving seniors 
• Plan, manage, and execute HPC events in the community (and in-clinic as needed) to drive new prospective patient awareness and demand 
• Implement daily, weekly, and monthly routing strategy based on business priorities and growth needs of each supported clinic 
• Partner closely with Marketing to ensure proper awareness of growth-specific events to aid attendance and new patient conversions 
• Effectively reach the Dual-Eligible population in designated territory to drive new patient growth amongst this population  
• Utilize Salesforce daily to effectively manage community partnerships and relationships with community stakeholders 
• Sales 
• Engage with inbound prospective patient leads (referrals) as quickly as possible to ensure the best possible customer and referral partner experience 
• Utilize Salesforce to develop, implement, and execute an effective prospective patient sales strategy and follow-up cadence to achieve patient acquisition targets 
• Perform daily outreach via email, phone, text, and etc, to foster prospective patients  
• Collaborate with marketing to maximize effectiveness of prospective patient outreach and methods 
• Collaborate with Patient Engagement Representative team when necessary to ensure proper lead management and conversion success 
• Developing sales plans and forecasts over various time horizons (e.g., 3-month, 6-month) and measuring and reporting out progress to those plans 
• Relationship management 
• Following up with new patients to collect feedback and ensure their needs are being met 
• Tracking full-cycle outreach activities into Customer Relationship Management (CRM) system and other relevant business applications, from inputting new leads to successfully onboarding and retaining patients 
• Collect and document feedback from prospects and patients and adapt outreach to address challenges 
• Measure and report out on key sales and account metrics and performance to plan 
• Proactively communicate and strategize with clinical teams to ensure alignment and visibility into growth performance and priorities 

ABOUT YOU 

You would be a great fit for this position if you are interested in building connections with our community, serving prospective patients and educating them about us, and strategically working to expand our patient base to best serve the community and Hopscotch Primary Care. 

A great candidate for this role: 

• Has demonstrated success in managing a sales territory in previous roles 
• Possesses two to three years of healthcare sales experience 
• Has established relationships amongst the healthcare ecosystem and senior communities in designated territory 
• Is ambitious, organized, and energetic 
• Is empathetic and an active listener 
• Is a self-starter who is resourceful and doesn’t need a lot of direction to succeed 
• Has a drive to succeed and want to control their own income 
• Demonstrated ability to manage a high volume of daily outreach efforts (phone calls, emails, etc.) 
• Builds trust quickly and can handle tough conversations 
• Is collaborative and contributes to the effectiveness to the overall team 
• Demonstrates good judgement professionally and ethically at all times 
• Enjoys talking with seniors 
• Is comfortable using email, Microsoft Office applications, and computer reporting tools; CRM experience preferred 
• Has a valid driver’s license (required) 
• Has U.S. work authorization (required) 

The following are preferred but not required: 

• Degree from a 2- or 4- year institution 
• Two to three years of territory sales management experience 
• Two to three years of healthcare sales experience 

Additional skills and capabilities required: 

• Positive and energetic attitude with solutions-oriented mindset and organized approach to working 
• Excellent interpersonal skills, with an ability to tell our story and engage prospective patients 

From a cultural perspective, you:  

• Create a culture of excellence, by bringing your best and encouraging the same from those around you 
• Put service to patients first and encourage the same of those around you 
• Take ownership and accountability for your work and for delivering results for patients  
• Assume the best in others and bring solutions to challenges with a focus on moving forward together 
• Show an active commitment to the team by collaborating and communicating proactively  
• Demonstrate a dedication to continuous improvement, in clinical and cultural settings  

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team.  You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.