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Senior Manager, Marketing Operations

Remote

At HopSkipDrive, our goal is to create opportunity for all through mobility. 

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software, we solve the biggest transportation challenges facing schools and school districts around the country. 

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Who We Are

Our Marketing and Communications team drives brand awareness, lead generation, and storytelling to support the growth of HopSkipDrive. As a Senior Manager, Marketing Operations, you will lead efforts to optimize our marketing technology stack, improve operational processes, and deliver actionable insights and deliverables to enhance the effectiveness of our campaigns. You will play a critical role in ensuring our marketing initiatives are data-driven, scalable, and impactful.

  • Oversee and optimize the marketing tech stack, including HubSpot, Iterable, Salesforce, Tableau, and Google Analytics, ensuring seamless integrations and data accuracy
  • Design and maintain comprehensive reporting frameworks to measure performance across earned, owned, and paid channels and lead cross-functional meetings to report on performance. 
  • Lead marketing operations for email campaigns, including segmentation, trend analysis, performance optimization, and reporting.
  • Partner with cross-functional teams to streamline lead routing processes and ensure data cleanliness.
  • Develop actionable insights by analyzing marketing and sales performance data and deliver clear recommendations enabling strategic decision-making.
  • Enhance and scale operational processes to improve the efficiency and effectiveness of marketing efforts.
  • Lead operating cadences for all metric and funnel reviews within marketing and with sales, maintaining a deep understanding of business performance, key business metrics, and financial outcomes
  • Mentor team members and collaborate across departments to elevate marketing operational standards and best practices.

Who You Are

You are a highly analytical and detail-oriented leader with a passion for leveraging data and technology to drive marketing success. You thrive in a fast-paced, dynamic environment and are excited by the opportunity to innovate and make a measurable impact. You’ve either built a marketing operations/analytics function before or you have a clear perspective on what it takes to build one. You know how to see the signal through the noise and tell a story with data. With the following skills, you’ll make a tangible and immediate impact:

  • 6+ years of experience in marketing operations or a related field, with demonstrated success managing marketing tech stacks and data systems.
  • Advanced proficiency in HubSpot, Salesforce, Tableau, Google Analytics, and other relevant tools.
  • Proven ability to build and maintain reporting dashboards, providing actionable insights to drive performance improvements.
  • Expert project management skills with a track record of implementing scalable marketing processes.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Entrepreneurial mindset with a focus on problem-solving and continuous improvement.
  • Salesforce Admin Certification is a plus
  • Experience mentoring or managing junior team members is a plus.

Our Investment In You

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role in Los Angeles, CA is $125,000 - $145,000. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.HopSkipDrive is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.* This role will be fully remote in one of the following states AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI**

 

 



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