New

AVP Marketing Strategy & Analytics

Remote

Horace Mann is looking for an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Horace Mann's Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into clear channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit, expand, invest, or adjust coverage. The leader will turn complex data into practical recommendations, build decision-support capabilities, and partner across the enterprise to move insight into sustained execution.

This role leads and develops a team of approximately four strategy and analytics professionals, with the capacity to scale as business needs evolve.

Key Responsibilities

  • Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
  • Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
  • Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
  • Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action.
  • Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return.
  • Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions.
  • Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution.
  • Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable.
  • Deliver proactive insights, scenarios, and executive narratives that clearly communicate opportunities, risks, and tradeoffs.
  • Monitor consumer, competitor, economic, technology, and distribution trends and assess their implications for strategy, demand, channel mix, and growth.
  • Lead cross-functional initiatives with Marketing, Distribution, Finance, Operations, Data and Technology, and other partners from problem definition through implementation and operating adoption.
  • Establish analytics standards, metric definitions, data-quality expectations, and disciplined performance routines across channels.
  • Build, coach, and develop a high-performing strategy and analytics team while planning for future capability and capacity needs.

Qualifications

  • Bachelor's degree required; advanced degree preferred.
  • 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline; insurance or financial services experience preferred.
  • Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams.
  • Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes.
  • Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness.
  • Experience supporting field agent, call center, partnership, and digital or direct distribution models and engaging directly with frontline stakeholders.
  • Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design.
  • Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences.
  • Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption.
  • A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action.

Work Environment and Travel

This is a remote position. Periodic travel, including in-person engagement with agents and channel partners, may be required.

Compensation

Base Salary Pay Range: $124,200–$175,800. Final compensation will be determined based on experience, location, and other relevant factors.

Annual Incentive Plan: This position is eligible for a target incentive of 20% of eligible earnings, based on company performance.

#Vizi

#LI-JC1

#APP 

Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow.  And with our broadened mission has come corporate growth:  We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.

We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs.  We help educators identify their financial goals and develop plans to achieve them.  This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status

For applicants that are California residents, please review our California Consumer Privacy Notice

All applicants should review our Horace Mann Privacy Policy

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Which of the following have you directly led or had significant responsibility for? (Select all that apply) *
Which distribution models have you directly supported through strategy, analytics, planning, or performance management? (Select all that apply) *
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Horace Mann ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.

Learn more