Job Application for SEO Strategist (Consultant) at House Buyers of America

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SEO Strategist (Consultant)

About the Role

House Buyers of America is a national cash-home-buying company that has been in business since 2001. We are currently recovering from a significant algorithmic Google penalty and are looking for an experienced, director-level SEO consultant to lead our recovery efforts and own our ongoing SEO strategy.

This is a freelance contract role — not a full-time position, and there is no path to full-time employment. We are looking for someone who is already operating as a full-time independent consultant and is comfortable in the freelance/consulting world. The engagement begins with a 3-month trial period, during which your performance will be evaluated against predetermined metrics. With demonstrated success, this role continues long-term.

This is not a hands-on execution role. You will be the strategic lead — auditing, prioritizing, directing, and managing a small team of freelancers (Dev, Junior SEO, and Content). The rare exception is a highly complex technical task that only you can define and initiate before handing off clearly to a team member.

What You'll Do

Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days
Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it
Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving
Join two calls per month with our CEO, which require advance reporting and completion of a meeting document
Join two calls per month with the SEO team to coordinate and align priorities
Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability
Review finished work before it is deployed to the live site
Participate in occasional ad hoc calls as needed
Submit a monthly invoice listing each task completed, the date it was performed, and the time committed

What We're Looking For

Experience:

Proven track record recovering sites from Google algorithmic penalties — we want specific case studies with before/after data and supporting screenshots from GSC or GA4
Experience with national-scope sites, including sites with large numbers of templated, location-specific pages
Familiarity with the We Buy Houses, cash home buying, or similar real estate transaction space is a strong plus
Minimum one year operating as a full-time independent consultant

Technical:
You don't need to be a senior developer, but you need to be someone who has routinely worked with, troubleshot, and feels comfortable quickly diagnosing issues in the following and handing off well-defined tasks to a team member:

WordPress (custom builds with lots of custom features and plugins)
Elementor
Kinsta
Cloudflare
RankMath
Google Tag Manager
Plugin conflicts, code-level troubleshooting

Management & Communication:

Comfortable managing freelancers via Asana with clear, spec-level task definitions
Highly communicative — able to respond to questions and concerns quickly, check in with the team proactively, and avoid becoming a bottleneck
Experienced running structured reporting and presenting findings to a CEO-level stakeholder

The Hiring Process

Application with written screening questions (below)
Initial interview
Paid 2-hour site audit — you will deliver a top-3 priority task list based on your findings
Final interview to present and defend the audit results

Why we are a great place to work:

Our company is FULLY REMOTE!
Our awesome company culture includes: competitive pay great benefits, great people, casual dress, team events, work hard/ play hard environment!
Revenue increased 67% year over year Jan-Nov 2025
Acquisitions increased 71% year over year Jan-Nov 2025
Dispositions increased 70% year over year Jan-Nov 2025
We’re continuing our nationwide expansion. Over the last year we’ve expanded to 44 states and Washington DC!

House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Tyson's Corner, VA. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.

House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age. www.HouseBuyersOfAmerica.com

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Are you currently a full-time freelance consultant, and have you been for at least the past year? Please confirm yes or no, and briefly describe your current consulting practice.

This role is strictly 10–15 hours per month. Work must be invoiced monthly with a detailed breakdown of each task completed, the date it was performed, and the time spent. There is no opportunity for this role to become a full-time position. Please confirm you are fully comfortable with all of these terms.

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Are you eligible to work in the United States?

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Do you now, or will you in the future require sponsorship to work in the United States?

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All work on this engagement must be completed by you personally. No one else may be given access to our WordPress site, Google Search Console, or any other platform we use. Please confirm you understand and agree to this.

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Describe your experience helping clients who saw major traffic drops due to Google's recent core updates. How did you diagnose the issue, what did you do to address it, and how significant and how fast was the recovery?

In your view, what is the most common reason sites have been penalized by Google over the past 12 months? Walk us through how you think about diagnosing this type of problem when you encounter it on a new client site.

Please provide up to 3 case studies of clients where you drove significant SEO results. Ideally, these will be from the past 2 years, involve national sites with many location-specific or templated pages, and be in the We Buy Houses, cash home buying, or similar space — though we understand that's specific, so please use your judgment about which case studies best demonstrate you can help a site like ours recover. For each, please include how long you worked with them, the before and after (traffic, keyword rankings, leads, or other relevant metrics), and screenshots from GSC or GA4 that corroborate the results.

Please describe your hands-on experience with the following: Kinsta, Cloudflare, WordPress (custom/complex builds), Elementor, RankMath, Google Tag Manager, and plugin/code troubleshooting. For any you have limited experience with, please say so.

What does your availability look like on a typical week? How quickly do you respond to an urgent question from a client?

This role requires managing a small team of freelancers (Dev, Junior SEO, Content) via Asana. Walk us through how you typically structure and manage SEO tasks for a team — how do you write tickets, how do you prioritize, and how do you make sure work doesn't stall?

If we move forward after the initial interview, we will ask you to complete a paid 2-hour site audit of housebuyersofamerica.com and deliver a top-3 priority task list based on what you find. Please confirm you are open to this.

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SEO Strategist (Consultant)

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