Content Growth Marketer

If you love the intersection of creative content creation, leveraging AI for process optimisation and driving measurable growth, then this role is for you! As Content Growth Marketer,  you’ll be at the forefront of designing and implementing an AI-powered system to scale our content production and optimisation, accelerating organic traffic for Europe's largest mid-term rental platform.

Apply now and let's build our content growth engine together!

The team 

You'll join the Content team, part of the Marketing department. Our department drives platform growth through omnichannel marketing and rapid experimentation, with teams focusing on Content, PR, SEO, Performance Marketing, Strategic Partnerships, CLM, and Product Marketing. 

Your role

This role is about innovating and leading the charge in a rapidly evolving content landscape. As a Content Growth Marketer, you will be pivotal in redefining our content strategy and operations. You'll be the driving force behind a scalable and smart approach to content creation, distribution, and optimisation, ensuring our users receive timely, clear, and engaging information that educates, solves pain points, and drives activation. 

Build our content engine: 

• You’ll design, implement, and manage an AI-assisted operational system to scale our content production and optimisation efforts. 
• You’ll develop and maintain a library of prompts, workflows, and processes to maintain an efficient operation. 
• You’ll continuously research and integrate new tools to improve the engine, with a clear focus on increasing content ROI and reducing time-to-market.

Drive growth through experimentation and optimisation: 

• Own the performance of our existing content library, using AI-assisted workflows to update and optimise our most valuable pages at scale. 
• Develop and experiment with new techniques and strategies to improve our visibility on emerging surfaces like AI Overviews (AIOs) and LLMs, turning new traffic into measurable bookings. 
• Take it further by experimenting with new formats and content distribution channels beyond traditional organic search.

Content creation: 

• Produce high-quality, brand-aligned content in various formats, including blogs, product explainers, case studies, ebooks, videos, and more. 
• Use AI tools to accelerate content ideation, drafting, and repurposing without compromising quality. 

Data analysis and performance ownership: 

• Independently and consistently track and analyse content performance, moving beyond traffic to measure conversion rates and content-driven bookings. 
• Confidently identify patterns/trends and deliver actionable insights to inform content strategies. 

Research and user insights: 

• Ensure our workflows conduct thorough and creative research to inform our content.
• Ensure the AI agents keep our business and user needs in mind, performing frequent quality checks yourself. 
• When required, research yourself, understanding user intent beyond keywords.

Your profile 

• Demonstrated experience in writing excellent prompts or creating custom bots that can produce on-brand content per target group and brand.
• Experience in leveraging AI for analysis and automating repetitive tasks, or eagerness to upskill.
• Good at systems thinking, obsessed with building efficient, repeatable workflows.
• 2-3 years of experience with growth, content, or SEO roles. 
• Excellent writing and editing skills in English. Fluency in French is a plus; otherwise, comfortable working with translations in various languages.
• Proven experience creating various content formats.
• Strong analytical skills and data-driven approach.
• You're curious, creative, have a proactive mindset, and take ownership. 
• Experience using AI tools and tools like Contentful, Ahrefs, Search Console, or Mixpanel is a plus.

What’s in it for you 

• Unlimited paid holidays, minimum-based not maximum!
• Hybrid working policy with 2 days working from the office.
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46+ nationalities).
• Pet-friendly office in Rotterdam city center. 
• Fun team-building and after-work drinks every Friday.

About HousingAnywhere Group

HousingAnywhere is Europe’s largest mid-term rental platform, covering over 125 cities across Europe and several in the US. With Kamernet and Studapart under its umbrella, HousingAnywhere empowers people to live wherever and however they choose. Through our advanced online platforms, which together attract over 30 million users annually, we connect young professionals and students directly with accommodation providers. Our team of 250 professionals is dedicated to helping tenants find comfort and peace of mind in their rental search, whether they're looking for a home across the globe or just across town.

Our mission

Rent Easy, Live Free.

Our Values

• Ownership
• We are Enablers
• We are Changemakers
• We are Connectors