Job Application for User Growth Manager – Direct Messaging Channels (International Markets) at HoYoverse

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
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Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
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In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

Build and optimize overseas direct messaging user engagement systems: Plan and implement multi-channel direct messaging platforms (e.g., WhatsApp, LINE, Telegram) based on the characteristics of target markets. Establish end-to-end mechanisms for user onboarding, interaction, and subscription.
Increase scale and efficiency of user engagement: Continuously improve user reach (coverage), messaging frequency, and content strategy to build a closed-loop private messaging growth system.
Collaborate cross-functionally to consolidate user assets: Work closely with data and operations teams to enable user data collection, tagging, automated content distribution, and refined operational capabilities.
Monitor and iterate on private messaging performance: Develop a monitoring framework for private domain growth. Identify key bottlenecks and optimize communication strategies, content effectiveness, and user journeys through data analysis to improve ROI at each touchpoint.
Stay updated on emerging tools and strategies in key markets: Track evolving trends in social and messaging tools across different countries or regions, and develop corresponding engagement strategies aligned with business objectives.

What We Are Looking For:

Bachelor's degree or above, with 5+ years of experience in user growth, private messaging, or user operations, with a proven track record of building and managing direct-to-user messaging channels.
Ability to design and execute a sustainable private messaging funnel from the ground up, enabling accumulation and quantification of user value.
Strong data sensitivity, able to independently analyze data and develop strategic recommendations. Familiar with user behavior analysis, channel attribution, and A/B testing.
Familiar with major global IM platforms and messaging ecosystems (e.g., WhatsApp Business, LINE, Telegram Bot). Experience in overseas private domain growth is preferred.
Preference will be given to candidates with experience or familiarity with HoYoverse's games.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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User Growth Manager – Direct Messaging Channels (International Markets)

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