Growth Marketing Manager (B2B)

About the Growth Marketing Manager (B2B) at Headspace:

Headspace’s mission is to provide every person access to lifelong mental health support. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. Our team of experts ranges from mental health clinicians to Emmy award-winning producers and data scientists, working together as one to help millions of people around the world be healthier and more productive.

Headspace enterprise offerings combine this experience with a human-centered model of care, with coaching, therapy, psychiatry and EAP services under one roof. Our B2B business is the largest and fastest growing channel at Headspace, supporting 4,000+ enterprises and 50+ million covered lives. 

As the Growth Marketing Manager (B2B) for Headspace you'll develop and execute high-performing, best-in-class campaigns targeting prospects for Headspace’s enterprise offerings. The campaigns will run across a variety of channels including digital, webinars, email marketing, direct mail and field events. Reporting to the Group Manager, B2B Growth Marketing, you'll collaborate with a cross-functional team of internal colleagues and agencies to meet or exceed forecasted business targets.

In this role, you'll apply design thinking principles to develop innovative marketing solutions, proactively identify campaign optimization opportunities, and serve as a subject matter expert for B2B growth marketing initiatives.

***We are currently a remote-first company but there is a strong preference for this role to be located in SF or LA to regularly come into the office.***

What you will do:

• Design, execute, and proactively optimize B2B marketing campaigns across multiple channels, using design thinking principles to create innovative solutions (ie: ABM, digital, webinars, email, direct mail) to drive awareness and demand for Headspace’s B2B offerings.
• Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes overseeing tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners.
• Develop content and copy for webinars and email campaigns.
• Measure, analyze, and report campaign performance.
• Serve as the technical expert for marketing automation and campaign execution, documenting best practices and sharing insights across teams.
• Proactively identify campaign risks and opportunities through data analysis, developing mitigation strategies before issues arise.
• Act as a subject matter expert for the B2B marketing team, providing guidance on campaign best practices and technical marketing solutions.
• Collaborate with sales and product marketing to build programs that support sales enablement and generate demand.
• Lead cross-functional collaboration with sales, product marketing, and social teams, proactively identifying and addressing potential roadblocks to campaign success.

What you will bring:

Required Skills:

• 4+ years of B2B marketing experience
• Experience building ABM (account-based marketing) plans
• Experience mentoring junior marketers or agency partners on marketing best practices
• Experience with Hubspot, Salesforce, and other marketing analytics tools to launch, optimize, and scale programs
• Experience with running webinars on platforms such as Zoom, ON24
• Experience working with 3rd party vendors and agencies to help execute on your strategy 
• Comfortable with working remote
• Strong copywriting skills
• Stellar project management skills
• History of implementing innovative campaign solutions that exceeded performance targets

Preferred Skills:

• Experience working within a digital health company
• Experience working within a subscription based business

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $83,340-$117,130.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.  

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. 

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice

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