Marketing Manager

Holwell Shuster & Goldberg is a litigation boutique specializing in the trial of complex commercial cases, with a particular focus on sophisticated financial, securities, antitrust, and bankruptcy-related disputes.  Our firm’s success is largely determined by our commitment to hiring and developing the very best and brightest, creating a team that provides our clients with the highest quality of service.

Salary: $125,000 - $175,000

Position Summary:

The Marketing Manager will play a leading role in strategizing and implementing HSG marketing and business development initiatives. In conjunction with the Management Committee, Administrative Partner, and external marketing and communications team, the marketing manager will have hands-on responsibility for leading and executing all aspects of the firm’s marketing and branding efforts including website and social-media management, new-business presentations, conference and event strategy and planning, award submissions, industry rankings and surveys, and CRM software (HubSpot). 

Primary Duties and Responsibilities

• Oversee the firm’s external website, ensuring timely, strategic and accurate updates—including drafting and publishing content (e.g., bios, news)
• Manage the firm’s social media channel, including drafting and scheduling posts, designing graphics, writing copy, in partnership with the external marketing and communications firm.
• Assist with business development projects, including developing and customizing brochures (both on-demand and proactively anticipating future needs) in conjunction with external marketing and communications team, supporting pitch materials, working with partners to research leads; make strategic recommendations
• Manage the website redesign/rebranding project in partnership with the marketing and communications team and web developers 
• Manage firm contact list in HubSpot
• Oversee internal and external communications, including client alerts
• Spearhead firm award submissions, profiles, and industry rankings (e.g.. Chambers), including drafting of submission, filling out surveys and data forms, soliciting comments from attorneys, collecting references, organizing interviews and photo shoots in a timely manner to meet strict deadlines
• Manage and plan award dinners, client webinars, conferences and other events (including ad creation with the external marketing and communications team, facilitating attendance) 
• Assist in negotiating relationships with outside vendors
• Develop and manage marketing budget: maintain records of marketing and business development spending and budget
• Provide detailed marketing initiative recommendations and results
• Special projects as assigned

Qualifications

• Bachelor’s degree a must; JD or other exposure to litigation a plus
• Three to six years of experience in a law firm or comparable environment desired
• Excellent written, oral, and organizational skills with strong attention to detail
• Critical thinker, eager to learn, positive and able to thrive in a fast-paced environment with competing priorities and deadlines
• Demonstrated leadership, relationship-building and initiative to foster engagement.
• Proficiency with MS Word/Excel/PowerPoint/Teams/Adobe Acrobat required
• Ability to navigate social media platforms
• Collaborative team player who can both take direction and self-start