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Sr. Marketing Manager; Basketball and Ice Hockey

Lincoln, NE, United States

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of the Top 100 Inspiring Workplaces.

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?

 

Your Role

The Sr. Marketing Manager for Basketball & Ice Hockey is a critical pod leader and individual contributor, responsible for the strategic development, execution, and optimisation of the basketball and ice hockey marketing calendar. This role's primary focus is on the Elite basketball segment, driving brand awareness, increasing demand, and positioning Hudl as the go-to sports technology provider for Elite buyers across analytics, human performance, and player recruitment personas — with secondary ownership of the ice hockey pod and its outputs. The ideal candidate is highly strategic, execution-focused, and deeply knowledgeable about the elite basketball landscape.

As the Sr. Marketing Manager for Basketball & Ice Hockey, you will:

  • Own strategy and execution. Lead the marketing strategy for elite basketball and ice hockey, creating quarterly plans with KPIs to drive brand awareness, demand generation, and customer retention through integrated, multi-channel campaigns. You'll ensure this strategy aligns with overall business goals by collaborating closely with sales and strategy teams.
  • Lead the pod. Take ownership of the basketball and ice hockey pod's output — guiding campaign development, ensuring operational excellence, and maintaining a strong go-to-market process and cross-functional alignment.
  • Champion a test-and-learn culture. Implement a test-and-learn environment where you challenge assumptions, use data to optimize campaigns, scale what works, and continuously improve our approach.
  • Partner and collaborate. Work with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts. Maintain strong relationships with leaders in Product Management, Customer Success, and Support to ensure business alignment.
  • Manage external partners. Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy, market insights, and performance expectations.
  • Understand the customer deeply. Utilize insights from Product Management, Sales, Customer Success, Support, and Decision Science to maintain a strong understanding of the elite buyer. Dive into customer research and product engagement metrics to inform the team's efforts.
  • Analyze and report. Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics such as CTR, CPL, CRO, and ROAS.
  • Manage budget and resources. Ensure marketing budget and resources deliver positive ROI by evaluating channel mix and progress toward key business metrics

Time spent collaborating with other Hudlies in-office will be a regular part of how you work. We're currently prioritizing applicants within commuting distance of Lincoln, Nebraska. You'll be expected to work more days in-office than remote, but will have the freedom to coordinate your specific in-office schedule with your team.

Must-Haves

  • Experienced. You have 5–8 years of marketing experience, an understanding of marketing strategy and go-to-market approaches, and a bachelor's degree in Business, Marketing, Communications, or a related field.
  • Basketball domain knowledge. You have strong knowledge of the elite basketball landscape and the relevant buyer personas: analytics, human performance, and player recruitment.
  • B2B marketing expertise. You have proven experience marketing to elite sports organizations in a B2B environment, with a track record of driving demand and retention.
  • Digital marketing expert. You have deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media, with a proven ability to devise campaigns that engage, inform, and motivate elite buyers.
  • Data fluent. You have experience with web analytics applications (such as Google Analytics), optimizing campaigns through A/B testing, and leveraging data to analyze and report on performance.
  • Autonomous and operationally strong. You are self-motivated with strong leadership skills and a proven ability to manage time, prioritize across a dual-sport remit, and deliver high-quality work in a dynamic organization.

Nice-to-Haves

  • Ice hockey knowledge. Familiarity with the elite ice hockey market and its buyer landscape.
  • Vendor management. Experience managing external vendors as an extension of an internal marketing team.
  • SaaS experience. Experience working in a Software as a Service (SaaS) environment.

Our Role

  • Champion work-life harmony. We'll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and more) so you can enjoy your personal life too. Plus, every five years, we give you a paid sabbatical to unplug and recharge.
  • Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you'll own your work and have the agency to try new ideas.
  • Encourage career growth. We're lifelong learners who encourage professional development. We'll give you tons of resources and opportunities to keep growing.
  • Provide an environment to help you succeed. We're always investing in our offices, designing incredible spaces with our employees in mind. But whether you're at the office or working remotely, we'll provide you the tech stack and hardware to do your best work.
  • Take care of your mental and physical health. Medical plans tailored for you and your family—including vision, dental, and fertility benefits—and stay supported with our EAP and Employee Resource Groups.
  • Contribute to your 401(K). Yep, that's free money. We'll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

Base Salary Range

$82,000 - $137,000 USD

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We'd like to know how well we're doing to ensure diversity, equity and inclusion in our recruitment processes. To help us reach this goal, we'd appreciate if you'd take our diversity questionnaire. Your voluntary choice to complete it will create a separate, confidential record of your name, where you learned about the role you applied for, and information about protected characteristics (UK: the Equity Act 2010).

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Individuals seeking employment at Hudl are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

The Regulation (EU) 2016/679 and the applicable national data processing regulations  (together, the “Applicable Legislation”) for candidates applying to the positions in the EU  give rights to individuals in respect of personal data held about them by others and as directed by the above Applicable Legislation Hudl provides you the following information:

  1. Hudl Privacy Policy can be found at https://www.hudl.com/privacy .
  2. Hudl and its affiliates act as data controllers in relation to the personal data Hudl collects in connection with its recruiting and hiring processes, as well as with data subprocessors engaged by Hudl to help manage those processes.  Hudl’s headquarters and its sub processes are located in the USA. If you are located outside of the USA, your personal data will be transferred to the USA once you submit it through our careers site.
  3. Diversity information is defined by the DPA as “sensitive”.  The information you give will be held on both manual and electronic systems by Hudl.
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