Associate Director Account Management-Experiential

WHO IS HUDSON ROUGE?

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,

Who we are looking for:

We are seeking an advertising and marketing professional with a proven track record possessing a strong background in creating, developing, identifying, negotiating and activating non-traditional partnerships, entertainment integrations, program management, experiential marketing, digital, PR, total communication planning, production and execution.  The position requires a flexible, assertive, highly motivated team player displaying the ability to work effectively across disciplines within a fast-paced and dynamic environment. To serve as key foundations for this position, we require strong organizational skills, attention to detail, the ability to manage a diverse project load, a creative problem-solver with excellent oral and written communication skills and a creative/strategic thinker with the ability to generate and build on ideas. Candidate needs to have an appreciation and understanding of the cultural progressive lifestyle and passions like art, culture, design, thought leadership, technology and innovation. This position reports into the VP of BCA and is located in New York.

What you’ll do: 

The Associate Director is responsible for leading the BCA strategy (with support from the Managing Director), managing the BCA team which consists of a Supervisor and Manager, evaluating, developing and executing experiential marketing programs in support of Lincoln’s brand strategy and business goals. This position will serve an integral role in providing planning and activation insight to Lincoln’s continued innovation and re-launch as a modern, relevant luxury brand.

Who you are:

• Responsible for the day-to-day management of the development and execution of Lincoln media integrations and strategic partnerships that utilize branded content, live events and promotions with support from an Account Supervisor and Manager
• Lead development and execution for assigned projects including all activation, amplification and recap decks, budget planning, creative/production coordination, on-site management (shoot or event),  briefs, client management, partner/vendor management, vehicle procurement, display/experience development, etc.
• Lead integrated activation approach, ensuring all projects include a comprehensive amplification and measurement plan maximizing ROI/ROO against program goals
• Travel to New York for internal and client meetings, and program locations where necessary; ensure program needs and goals are met
• Establish and maintain positive relationship management with all clients, partners, vendors, etc. to build meaningful and rewarding partnerships and promotions
• Attend internal/client meetings and prep related materials where appropriate (finance forecast reviews, weekly BCA status meetings, weekly all comms status meetings, integrated team status (social, creative, media, etc.)
• Support strategy development for broader initiatives like Brand Passion Points, Primary Brand Initiatives through research and deck development
• Participate in the print/digital media RFP process providing feedback on integrated programs
• Draft POVs on unsolicited partnership and alliance proposals, national and top market
• Ensure process consistency and quality assurance as required by ISO/QMS

What you’ll need:

• Experience managing the interests of several different organizations at a given time
• Prior experience in experiential marketing, digital, PR, print and broadcast production services or related field 
• Understanding and appreciation for the passions of culturally progressive audiences, specifically arts/culture, wellness, design, technology/innovation.
• Must thrive in an integrated, start-up culture, and be able to work with a team of creative and enthusiastic communications experts
• Must be open to challenge the status quo and push vendors to think differently
• Must be able to consolidate needs and deliverables across two offices
• Ability to effectively and confidently communicate information in both verbal and written formats
• Experience fostering strong working relationships with clients, agency counterparts and partners/alliances personnel
• Ability to navigate complex projects quickly and deliver targeted results under pressure
• Team-oriented and shows entrepreneurial spirit, leads and encourages break-through ideas
• Strong negotiation and conflict management skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to show flexibility, willing to work beyond regular business hours, a creative/quick thinker
• Accountable with a strong business acumen
• Must be flexible to travel to events whenever necessary

What we offer (All NA roles not Canada): 

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.  

VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.   

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