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Senior Digital Copywriter

Detroit, Michigan, United States

WHO IS HUDSON ROUGE?

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,

THE OPPORTUNITY

Sr. Digital Copywriter

Could this be you? 

The Digital Copywriter contributes to the maintenance and growth of a strong, mutually profitable client/agency relationship. To produce work that is distinct, consistent and honors the level of style and craftsmanship that go into every touchpoint that makes up the Lincoln brand. This can be achieved by developing copy that cuts through, both rationally and emotionally. Lincoln aims to help move their customers effortlessly through the world. In digital spaces, copy must do the same by being succinct yet informative while aligning with and supporting the Lincoln brand.

In this role you will…

  • Originate fresh, innovative creative ideas quickly for all budget levels.
  • Be able to translate ideas across various media 
  • Focus on the Lincoln Access Rewards and Certified Pre-Owned portions of the business.
  • Ensure the quality of work produced is in line with agency and client expectations.
  • With a focus on digital, the ideal candidate would have exposure to Adobe Creative Suite programs.
  • Must have an understanding of all Microsoft Office programs.
  • May work on cross-channel projects with creatives in both Detroit and New York campuses.
  • Maintain and support all company standards. 
  • Be nimble and flexible, performing other duties and projects as assigned. 

 You have… 

  • A strong portfolio that showcases your ability to convey complex information in a clear, engaging and consistent manner. As well as an ability to manage a tone and voice appropriate for luxury brands.
  • An ability to professionally engage with and take criticism from clients. 
  • Strong presentation skills with the ability to persuade. 
  • The desire and ability to work collaboratively with a small team.  
  • Keep current on effective online/interactive marketing methods, forms of execution, technologies and techniques, including accessibility compliance.
  • Have an understanding of SEO & web accessibility.
  • A Bachelor’s degree or equivalent experience preferred.
  • The physical and mental requirements to meet the above listed job responsibilities.
  • Meet WPP guidelines to travel to photo/video shoots.
  • The ability to work in-office at our Detroit location.

It would be helpful if you have…

  • The ability to adjust copy in the Figma design platform.
  • Prior experience in business loyalty and customer retention programs. 
  • Experience in pre-owned vehicle sales.
  • Evident understanding of video and photo editing programs helpful.
  • Experience with automobile or luxury/premium brands.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000 - $140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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