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Account Manager-Social and Influencer

New York, New York, United States

WHO IS HUDSON ROUGE?

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,

Hudson Rouge is looking for a driven, detail-obsessed Senior Account Manager to play a critical role in supporting Lincoln’s social media and influencer marketing programs, including organic and paid social, brand ambassador initiatives, and cross-functional integrated campaigns.

This is an exciting opportunity for someone who thrives in fast-paced, collaborative environments and knows how to juggle multiple priorities without dropping a ball. You’ll be the connective tissue across internal teams, client stakeholders, legal/compliance contacts, and third-party partners—ensuring every idea, asset, and activation is flawlessly executed.

We’re seeking a proactive problem-solver with a passion for strategy, creativity, and precision. You should love managing complex timelines, building strong relationships, and ensuring nothing slips through the cracks. If you’re energized by the intersection of culture, content, and connection—and can move seamlessly from big-picture planning to the nitty-gritty details—this is the role for you.

Who Should Apply:

  • You’re a strategic thinker and natural collaborator who can translate big ideas into actionable plans.
  • You’re organized, solution-oriented, and calm under pressure.
  • You have strong interpersonal and communication skills—you can manage up, down, and sideways.
  • You enjoy connecting dots between strategy, creative, production, and execution.
  • You’ve worked in social media, influencer marketing, or brand/agency environments with multiple stakeholders.

Key Responsibilities

Social & Editorial Calendar Planning

  • Coordinate quarterly organic calendar development with strategy, creative and community management (CM) teams—developing and maintaining timelines.
  • Route content for internal review, legal/compliance approval, and client signoff.
  • Communicate updates, changes, and feedback to internal and external teams.
  • Maintain and manage weekly cadence recaps for client distribution. 

Paid Media & Content Activation Support

  • Support paid social campaigns for launches, sales events, social initiatives, and ambassador programs.
  • Partner with the lead account team to manage asset delivery, including copy development and creative approvals.
  • Route paid content through internal stakeholders and legal for review.
  • Manage feedback loops and final approvals for paid social across platforms (Meta, Reddit, TikTok, Pinterest).

Tier 3 Dealer & Content Management

  • Support social content sharing and delivery to T3 dealer platforms, including uploading and maintaining asset libraries.
  • Manage communications with internal and client retail teams.
  • Manage 3rd party content uploads for YouTube, coordinating metadata and approvals with vendor partners and clients.

Always-On Content Capture Support

  • Coordinate logistics, budgets, and approvals for photo/video social shoots, including vehicle procurement, contracting, and insurance.
  • Develop and manage project timelines, routing content through creative, legal, and client teams.
  • Manage communication with external vendor partners internal production team throughout the project until final delivery.
  • Maintain asset libraries; ensure updated content is accessible for team use.

Influencer & Brand Ambassador Program Management

  • Support creative, legal and client review of influencer content, including managing content routing.
  • Support ambassador vetting, briefing deck creation, and program budget tracking.
  • Attend weekly status calls with agency partners and vendors. 
  • Track and manage all influencer & brand ambassador content, including music library files, usage rights and expiration, and paid media links.
  • Support analytics teams in reporting on influencer and ambassador programs.

Cross-Functional & Vendor Coordination

  • Coordinate internal and client meetings with various teams, including call reporting.
  • Track social production budgets, POs, vendor communications, and tool renewals.
  • Lead ad hoc client requests including POVs, one-pagers, reports, or special campaigns.
  • Coordinate with international teams for asset sharing and launch details. 

Creative & Strategic Collaboration

  • Support strategic POVs, content planning, and creative briefs.
  • Facilitate communication between creative, production, strategy, and client partners.
  • Help with award submissions, case studies, and new business content needs.

Required Experience

  • Bachelor’s degree in Marketing, Advertising, Communications, or related experience.
  • Minimum 5 years experience in a similar account management, project management, or marketing support role.

Preferred Qualifications & Skills

  • Experience with social media platforms and tools (Meta, TikTok, Reddit, Pinterest, YouTube, SharePoint).
  • Strong organizational, multitasking, and communication skills.
  • Comfort navigating legal/compliance routing processes.
  • Client-facing experience and ability to manage vendor/partner relationships.
  • Exposure to influencer or ambassador programs, especially in luxury or automotive industries, a plus.
  • Detail-oriented and proactive with a collaborative mindset.
  • Comfortable working independently and stepping in for other team members as needed.

Software/Tools Knowledge

  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$45,000 - $90,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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