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Group Account Director

New York, New York, United States

Who We Are

Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

THE OPPORTUNITY

Group Account Director – Social

The Group Account Director – Social is the senior leader responsible for the overall Social business for Lincoln across all models and initiatives. This role reports directly to the EVP and serves as a core member of the account leadership team.

The Social GAD is accountable for the strategic vision, integrated planning, operational excellence, and financial performance of the Social discipline. This individual will own the Organic Social workstream and will work in partnership with the media team for programs involving Influencer/Ambassador and Paid Social activity. This role partners laterally with Brand, Retail, and Media leadership to ensure seamless cross-channel integration and enterprise-level client partnership.

This role carries a build-and-scale mandate, requiring an entrepreneurial mindset and strong subject matter expertise to evolve and modernize the Social discipline.

This position requires deep social expertise, strong client leadership, and the ability to build and scale a high-performing team within a fast-paced luxury automotive environment.

IN THIS ROLE YOU WILL:

Strategic Client Leadership

  • Serve as the senior client lead for all Social workstreams.
  • Build trusted relationships with senior-level client stakeholders.
  • Drive annual Social go-to-market planning aligned with brand and business objectives.
  • Maintain expert knowledge of the client’s business, competitive landscape, and evolving social ecosystem.
  • Proactively identify opportunities to expand Social capabilities and grow the business.
  • Partner closely with Brand and Retail GADs to ensure alignment across national and retail initiatives.
  • Embed a performance-first mindset, defining success metrics and optimizing based on results.
  • Translate analytics into action, quickly scaling winning insights and adjusting underperforming work.

Social Strategy & Execution Excellence

  • Lead the development of comprehensive Social strategies across:
    • Organic social content
    • Influencer and ambassador partnerships (in partnership with Media)
    • Paid social (in partnership with Media)
  • Ensure Social initiatives are aligned to measurable business KPIs and performance metrics.
  • Oversee quality, consistency, and strategic integrity across all Social deliverables.
  • Champion innovation across platforms, creator ecosystems, and emerging social channels.
  • Ensure content is culturally relevant, compliant, and aligned to Lincoln’s brand standards.
  • Collaborate with Retail leadership to ensure Social strategies support retail activations, local dealer needs, and performance objectives where applicable.
  • Embed a performance-first mindset, defining success metrics and optimizing based on results.
  • Translate analytics into action, quickly scaling winning insights and adjusting underperforming work.

Cross-Functional Integration

  • Partner closely with:
    • Brand GAD
    • Retail GAD
    • Media leadership
    • Strategy
    • Creative
    • Community Management
    • Legal, product, and compliance teams
  • Ensure Social is integrated early in campaign development and planning.
  • Align messaging and execution across national, retail, paid, owned, and earned channels.
  • Lead and participate in key client presentations, briefings, and cross-agency meetings.
  • Partner with Analytics and Media to create real-time learning loops that improve performance.

Team Leadership & Development

  • Lead, mentor, and grow Social account and project management teams.
  • Establish clear goals, development plans, and performance expectations.
  • Foster collaboration across disciplines and build a culture of accountability and excellence.
  • Model strong client partnership and business leadership behaviors.
  • Build a culture of ownership, agility, and measurable impact.

Operational & Financial Stewardship

  • Oversee workflow, resourcing, and prioritization across Social initiatives.
  • Manage financial responsibilities including revenue forecasting, budget tracking, SOW development, and scope management.
  • Provide regular business updates and escalation visibility to EVP.
  • Drive disciplined operational processes that enable scalable, high-quality delivery.
  • Identify scalable opportunities that drive disciplined growth within the Social business.

YOU ARE / HAVE:

  • 12–15+ years of experience in agency or client-side marketing, with deep expertise in Social.
  • Proven experience leading large-scale social programs for premium or luxury brands.
  • Strong working knowledge of organic, influencer, and paid social ecosystems.
  • Demonstrated ability to build and scale high-performing teams.
  • Experience interfacing with large matrixed organizations (e.g., Ford enterprise).
  • A strategic thinker with strong business acumen and growth orientation.
  • Financial fluency and experience managing complex scopes.
  • Exceptional communication and presentation skills.
  • A collaborative leader who brings emotional intelligence and decisiveness to client partnerships.
  • Automotive experience preferred but not required.
  • Luxury brand experience strongly preferred.
  • A competitive, performance-driven leader who values measurable results.
  • Strong fluency in analytics with the ability to turn insights into action.
  • An entrepreneurial operator comfortable building from ambiguity.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$100,000 - $230,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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