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Website Marketing Manager

United States, Remote

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Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. 

More than half of all working Americans are not saving enough for their future. Too often, it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

We’re a high-growth fintech company changing the retirement industry. We are backed by a number of investors. This includes funding from Marshall Wace and Baillie Gifford, as well as top investors such as BlackRock, TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and more.

About the role

As the Website Marketing Manager at Human Interest, you will own the delivery and performance of our digital storefront. This is a crucial individual contributor role where you will directly manage, optimize, and execute growth marketing efforts centered on SEO and CRO. You will be on the front lines, implementing technical changes, creating and publishing content updates, and leading our A/B testing program.

This is a cross-functional role working closely with content, product marketing, engineering, PR, and partner marketing teams to ensure our website and digital channels are optimized for growth. You’ll thrive if you are equally comfortable rolling up your sleeves in tools like Contentful, Builder.io, HubSpot, and Amplitude as you are presenting insights and recommendations to stakeholders.

Given our rapid pace, you’ll need to be comfortable prioritizing, pivoting quickly, and consistently delivering high-quality outcomes. This is an individual contributor role reporting to the Lead, Growth Marketing.

What you get to do every day

Optimize digital channels

  • Develop and implement SEO strategies to increase organic traffic and improve search rankings for priority keywords and visibility within new search features like Google’s AI Overviews.
  • Manage ongoing technical and tactical SEO updates in partnership with product and engineering.
  • Lead CRO initiatives, including funnel analysis, user journey optimization, and A/B testing (VWO, Optimizely, or similar).
  • Conduct keyword research, competitive analysis, and site audits (Ahrefs, SEMrush, Screaming Frog) to identify opportunities.
  • Collaborate with content and PR teams to ensure SEO best practices are applied across all campaigns.

Manage website content & operations

  • Act as a marketing lead for a potential website migration project and support the technical and content rollout of a major company brand refresh.
  • Oversee website content updates, including product launches, feature updates, legal pages, PR announcements, and blog content, leveraging platforms like Contentful and Builder.io.
  • Manage the publishing workflow for SEO-driven content: ideation, briefing, compliance review, and publishing.
  • Partner with marketing operations and PR to support pressroom updates, banners, and HubSpot asset management.
  • Maintain marketplace landing pages, ensuring timely updates and consistency across offerings.
  • Evaluate and introduce AI-driven content production tools (e.g., AirOps) to accelerate workflows.

Drive data-informed decisions

  • Set up and execute A/B and multivariate tests, documenting results and best practices for future optimization.
  • Own dashboards and reporting (Amplitude, Looker Studio, Google Analytics), providing actionable insights on SEO, CRO, and overall digital performance.
  • Deliver clear readouts and recommendations to internal stakeholders through reporting cadences (weekly, monthly, and campaign-based).

What you bring to the role

  • 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Proven experience with A/B testing platforms (e.g., VWO, Optimizely) and methodologies to improve user experience and conversion rates.
  • Proficiency in analytics platforms (Google Analytics, Amplitude, Looker Studio) and SEO tools (Ahrefs, SEMrush, Moz).
  • Familiarity with CMS systems (Contentful, HubSpot), web crawling tools (Screaming Frog), and basic HTML/CSS.
  • Strong analytical and problem-solving skills with the ability to turn data into insights.
  • Excellent communication, project management, and cross-functional collaboration skills.

Nice to have

  • Experience migrating or supporting website content or technical migrations.
  • Experience in a high-growth, fast-paced startup environment.
  • Background in fintech or financial services.
  • Familiarity with AI tools for content ideation and production.
  • Experience owning vendor relationships and digital marketing tools.

Why you will love working at Human Interest

Human Interest is tackling one of our country's biggest challenges - closing the retirement gap. You'll be instrumental in architecting and scaling solutions that bring financial security to employees at small and medium-sized businesses nationwide. We’ve made significant progress, but there is still growth ahead, offering you a unique opportunity to solve complex problems, drive innovation, and advance your career alongside a dedicated, mission-driven team. We value hard work and recognize that our team's contributions are key to our continued success.

Join Human Interest and make a lasting impact by shaping the future of retirement.

Our operating principles define how we work together as a team. They reflect Human Interest’s unique view on what’s important and what’s right. Documenting this core aspect of our culture helps employees make good decisions on their own. It also helps candidates considering career opportunities critically evaluate whether they will thrive at Human Interest. 

  • Customer obsession: We're all about creating amazing experiences for our customers. We put their needs first and go the extra mile to make them smile.
  • Long-Term Orientation: We're not just playing for today; we're building a legacy. We think big, plan strategically, and invest in our future.
  • Autonomous and Accountable Teams: We trust our team members to take ownership and make smart decisions. We empower you to be your best self!
  • An Escalating Bar for Talent and Performance: We're constantly raising the bar and challenging ourselves to be better. We believe in growth and continuous improvement.
  • Fundamental Optimism: We see the glass as half full (and then we fill it up with more amazing ideas!). We believe in the power of positivity and the potential for greatness.

Compensation - At Human Interest, there are a number of factors that are used to determine the appropriate pay range for each position. We take into account the cost of labor for each position in various markets across the U.S. The base salary for this position spans $100,000 - $120,000 and represents the minimum in our lowest geographic region to a maximum in our highest geographic region. The salary we offer to a new employee within this range is based on their location within the U.S., their relevant job-related skills, and experience. At Human Interest, base salary is one component of the overall total rewards package. Depending on the position, additional compensation components such as bonuses, commissions, and equity may be offered. All of our employees are offered a robust suite of physical, financial, and mental wellness benefits. In compliance with applicable laws, we do not inquire about salary history, or about criminal history prior to a conditional offer of employment.

Benefits - 

  • A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
  • Top-of-the-line health plans, as well as dental and vision insurance
  • Competitive time off and parental leave
  • Addition Wealth:  Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
  • Lyra: Enhanced Mental Health Support for Employees and dependents  
  • Carrot: Fertility healthcare and family forming benefits
  • Candidly:  Student loan resource to help you and your family plan, borrow, and repay student debt
  • Monthly work-from-home stipend; quarterly lifestyle stipend
  • Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.

We’re a great place to work (but don’t take our word for it) 

Here’s a list of our awards and accolades:

  • Certified as a Great Place To Work® (2023-2025)
  • Fortune Best Place to Work in the Bay Area (2024)
  • Best Places to Work by Built In (2023-2024)
  • America’s Best Startup Employers by Forbes (2020-2022, 2024) 
  • A Top Company by Y Combinator (2020-2023)
  • Inc. Fastest Growing Companies (2021)

Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws. Employment with Human Interest is at-will, meaning either you or the company may terminate employment at any time, with or without cause or notice, except as otherwise provided by law or written agreement.

We are committed to making every stage of our application process fully accessible to all individuals. If you need a reasonable accommodation at any point in the process, please let us know at applicantaccommodations@humaninterest.com.

Protect yourself against fraud and identity theft. Apply to our open positions directly via our careers page on Greenhouse. Human Interest will never ask applicants for their financial or banking information as part of our application process. All legitimate communication will come from a @humaninterest.com email address. If you have questions, please reach out to us directly at careers@humaninterest.com

Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors, including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies. 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records. We comply with CCPA guidelines.

See more: https://humaninterest.com/disclosures

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