Senior Manager, Digital Marketing

ABOUT HUT 8

Imagine the ultimate destination for those who want to work at the cutting edge of technology, energy, and infrastructure. Hut 8 is on a mission to build and operate some of the world’s largest data centers for next-generation computing workloads, including AI, Colocation, Cloud, and Bitcoin Mining. We are proud to offer interesting and challenging opportunities for individuals who want to build teams, solve problems, and make an impact from day one. If you’re an ambitious individual looking for a career that is as rewarding as it is challenging, you’ve come to the right place.

ABOUT THE ROLE

This is a role for a uniquely well-rounded marketer—someone who combines the analytical rigor of a strategist with the creative instincts of a storyteller. In this role, you will lead digital marketing efforts for two distinct yet interdependent brands.​

• Hut 8 - A capital-markets-facing digital infrastructure platform where institutional credibility and narrative precision are essential.​
• American Bitcoin (ABTC) - A retail-facing Bitcoin brand where speed, performance marketing, and culturally relevant content drive community engagement and commercial outcomes.​

You'll report into the Vice President of Corporate Strategy, joining a team responsible for shaping and executing high-stakes, market-facing communications. This means the bar for structured thinking, cross-functional alignment, and work product is exceptionally high. You'll collaborate closely with external agency partners, and you'll have regular exposure to senior leadership. This is a high-autonomy, high-accountability role for someone excited to shape the digital identity and growth engine of two category-defining brands.

Some of the key responsibilities you should expect are the following:​

Responsibilities (Hut 8)​

• Lead Hut 8's digital presence across web, social, and content, targeting investors, analysts, partners, and media​
• Produce thought leadership and editorial content, including interviews with executives and original blog features​
• Manage and optimize Hut 8's corporate website, LinkedIn, and other owned channels with a focus on sophistication and clarity​
• Support capital markets and corporate communications through targeted distribution strategies tied to earnings, events, and strategic milestones​
• Own digital brand governance and ensure consistency of message, tone, and design across all surfaces​

Responsibilities (ABTC)​

• Own digital marketing across Meta, YouTube, Google, and emerging channels, with a dual focus on acquisition and engagement​
• Build and lead a content-driven organic social media engine, with rapid iteration across formats and platforms​
• Develop ABTC's content calendar and digital voice, balancing relevance, authority, and community engagement​
• Source and manage relationships with influencers, creators, and micro-partners to extend reach and cultural relevance​
• Design and deploy lifecycle marketing campaigns (email, SMS, retargeting) in partnership with the Retail Strategy & Operations team​
• Contribute directly to e-commerce revenue growth by integrating digital storytelling with conversion-optimized creative

ABOUT YOU

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.​
• Minimum of 4–6 years of experience in digital marketing, brand strategy, or a related field, ideally within high-growth or high-stakes environments.​
• You've earned the trust of senior business leaders through structured thinking, analytical clarity, and a consistent track record of ownership and execution​
• You are an exceptional written communicator, with the ability to calibrate tone, creative direction, and distribution strategy for diverse audiences ​
• You have deep fluency across digital channels and platforms, and you've successfully designed and managed both internal workflows and agency relationships to deliver measurable impact​
• You have a sharp understanding of cultural and digital relevance, particularly in crypto, infrastructure, or adjacent industries, and apply a disciplined, brand-safe approach to how that relevance is expressed​
• Experience leading or materially contributing to brand platforms that span both institutional and consumer audiences is strongly preferred.

ABOUT THE WORK ENVIRONMENT

This role is remote or in office at our corporate headquarters in the Brickell area of Miami, Florida. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WHAT MAKES HUT 8 A GREAT PLACE TO WORK

Hut 8 offers a benefits and wellness program that includes medical, dental, vision, life, and short-term and long-term disability insurance, as well as paid time off. We are proud to invest in building the best team in the industry. At all levels of the organization, we are driven by an entrepreneurial spirit, radical transparency, and relentless growth mentality.

At Hut 8, you will have the opportunity to:

▶ Work with bright, driven peers from a range of educational and professional backgrounds including software development, energy, engineering, entrepreneurship, investment banking, private equity, and management consulting

▶ Design and pitch new products, services, and other initiatives to a leadership team consisting of serial entrepreneurs and seasoned executives and backed by a board of directors consisting of industry veterans of energy, finance, and government

▶ Debate ideas and alternatives in a truly meritocratic setting where the learning curve is steep and the lessons come from both senior and junior members of the team

▶ Build a lifelong network of friends and professional connections at the cutting-edge intersection of technology, energy, and infrastructure