Strategy & Planning Director (B2B Tech Marketing)

We're looking for an experienced Strategy & Planning Director with B2B tech marketing experience to join our growing marketing division. Could this be you?

About us…

We are Hotwire - the global communications and marketing consultancy that powers the world's most innovative tech brands. We are a group of expert communicators who are fanatical about tech and are here to help businesses ignite their possibilities. Our local experience and global scale allow us to deliver bold but pragmatic comms guidance to tech companies all over the world.

When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth.  We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative. 

It's all about tech

We're fanatical about technology.  Our tech understanding, experience, and network help spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that you can achieve limitless success when working with Hotwire. We build this belief on three core pillars:

1.     We build our business with you
Together, we work with you to ignite possibility. We do so by creating an environment that drives careers, provides the best employee experiences and builds expertise to shape the world we live in. It's our mission to be the most inspiring consultancy you'll ever work with.

2.     We are connected in every sense
Our global network brings together different cultures from our global offices, top minds, ideas, and expertise worldwide. Our teams deliver bold but pragmatic integrated comms guidance as one consistent team.

3.     We offer a different sort of consultancy experience
Our campaigns are data-driven and created for impact. Our insight-led thinking and strategic know-how allows us to create work that makes people sit up and take action. And we have fun doing it.

About the Strategy and Planning Director role:

• Proven experience as a strategic planner in a B2B marketing agency specifically leading ABM, Demand Generation, Channel Partnership and Creative campaigns.
• In depth ABM experience across 1:1, 1:Few and 1:Many programmes in different verticals and geographies.
• Knowledge on and a passion for understanding how B2B businesses operate, the markets in which they exist, and how they generate revenue
• Experience working with global clients, ideally in the technology space
• Ability to simplify the complex, whether its data or messaging or communicating a comms plan
• In depth experience with leading B2B data vendors and how to marry 3rd party data with 1^st party in order to drive better insights as a foundation to all aspects of ABM programmes
• Ability to identify actionable insights from research and interviews to inform how to build strategic foundations for complex programmes and campaigns
• Confidence leading a room, whether workshopping or presenting up to C-Level with the ability to build trust, engage and collaborate with senior stakeholders
• An established (or establishing) personality on the UK B2B marketing speaker circuit with a strong opinion on the direction of the industry, developments in future technology and the wider UK and global business outlook

Key responsibilities:

• Setting the direction and vision for marketing strategy, team leadership, mentoring and growth
• Developing a deep understanding of our client’s business, industries and customers
• Using primary and secondary research sources to distil insights from what the data is telling us about the market and customers
• Planning effective ABM marketing strategies including account prioritisation, audience targeting, value propositions with partners, messaging frameworks and comms plans for a long-term tiered approach to ABM
• Planning effective demand generation, partner/alliance marketing programmes and creative led brand to demand campaigns
• Developing inspiring, insight-led creative and/or content briefs and single minded propositions (SMP’s)
• Working in partnership with our client services, creative, content and digital media teams to ensure that our campaigns and content align with the strategic objectives of our clients
• Optimising campaigns, being relentlessly innovative finding new methods to turn heads and help us drive growth for our clients and the agency

Why Us:

• Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial. We currently require people in our London office 2-3 days week, but fully support a ‘thoughtful working’ policy
• Global Reach & Opportunity – You will have the opportunity to work within global teams, connecting with clients and colleagues locally and globally.
• Great Benefits – Strong benefits package includes 25 days holiday, enhanced family leave, up to 10% pension contributions, private health insurance, life insurance, income protection scheme for long-term sickness, a paid 6-week sabbatical after every 4 years of continuous service, and paid time off for community involvement. Hotwire offers a variety of bonus opportunities to include business development, annual company bonuses and referral bonuses.
• Development Opportunities – A strong learning and development program with training opportunities at all levels.
• Autonomy – The freedom and support to be limitless, and the opportunity to own your career and create the future you want.
• Variety – No day is the same as the last. Both within our own walls, and with our clients, we navigate change daily and there’s always an opportunity to stretch your skills, learn something new, seek out a new challenge, and gain expertise.
• Our Amazing Team – We are connected, ambitious, and friendly. We don’t step on toes to get ahead, we build each other up, develop and teach each other and understand that each person’s individual success is a win for all.

 

We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day.