Digital Marketing Lead

Marketing Lead (Education Sector)

About the Role:

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Key Responsibilities:

• Create and implement digital marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including media buy, performance & analytics, SEO, SEM, email marketing, social media, and affiliate marketing.
• Analyze campaign performance and customer data to provide actionable insights and recommendations. Use analytics tools to track KPIs and ROI.
• Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
• Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives and goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in digital marketing, preferably in a competitive B2C industry 
• Proven track record of managing successful digital marketing campaigns and achieving measurable results.
• Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Passion for food and beverages, with a keen understanding of industry trends.