Head of Growth & Marketing

We are hiring for one of our ecosystem projects - a digital payment company and the company’s offering blockchain-powered cards for the daily use of digital assets.

We are looking for a Head of Business to join their team. This position will be overseeing marketing, sales and business development. The ideal candidate is experienced in developing and executing their go-to-market strategy, setting up the growth, partnership and ecosystem foundation in web3.

Job Responsibilities

• Develop and implement integrated strategies across marketing, sales, and business development to drive brand awareness, user acquisition, and revenue growth; Ensuring alignment with business goals.
• Set up the foundation for the product’s growth and partnership, build up the team from scratch and foster a collaborative and high-performing environment.
• Design and execute B2C sales strategies to drive consumer adoption of our payment platform, focusing on user experience and value proposition.
• Collaborate with the tech team to ensure alignment and successful execution of go-to-market plans.
• Analyze market trends, customer needs, and the competitive landscape to inform strategy and decision-making.
• Measure and report on the effectiveness of go-to-market strategies, making data-driven adjustments as needed.
• Drive brand awareness and customer engagement through targeted marketing channels and growth initiatives.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 8+ years of experience in business management, go-to-market roles.
• Proven experience and strong knowledge in B2C sales and marketing strategy in the web3 industry.
• Strong leadership and team management skills, with the ability to inspire and motivate others.
• Excellent analytical skills, with the ability to interpret data and make informed, strategic decisions.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Experience with product launches and cross-functional project management.
• Ability to thrive in a fast-paced, innovative environment.