Ecosystem Marketing Manager & Event Lead 生态系统营销经理和活动负责人

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

We are seeking an Ecosystem Marketing Manager & Event Lead to define and execute our ecosystem growth strategy. This role is designed for a strategic operator who understands how to position a Layer 1 network within the broader Web3 landscape, build meaningful partnerships, and use high-impact events as a catalyst for ecosystem expansion, developer adoption, and institutional engagement.

Responsibilities

• Own and execute the ecosystem marketing strategy, positioning the network as a core infrastructure layer for RWA, stablecoins, and institutional use cases.
• Design and lead global ecosystem events, including developer conferences, hackathons, roadshows, demo days, and institutional forums, from strategy to execution.
• Build and manage relationships with developers, founders, protocols, venture partners, and ecosystem stakeholders to drive long-term network adoption.
• Collaborate closely with BD, product, and engineering teams to align ecosystem messaging with protocol capabilities, roadmap milestones, and partner launches.
• Develop ecosystem narratives, campaign frameworks, and go-to-market strategies that clearly communicate the network’s technical and institutional value proposition.
• Manage external agencies, community partners, and vendors to ensure high-quality execution across events, sponsorships, and ecosystem initiatives.
• Track and analyze ecosystem growth metrics (developer engagement, partner activity, event ROI) and iterate strategies based on data-driven insights.
• Represent the project at major industry conferences and ecosystem events as a senior ecosystem spokesperson.

Professional Profile

• 5+ years of experience in ecosystem marketing, community growth, partnerships, or event leadership within Web3, fintech, or high-growth technology environments.
• Strong understanding of Layer 1 / Layer 2 ecosystems, developer communities, and the dynamics of decentralized networks.
• Proven experience leading large-scale Web3 events, hackathons, or ecosystem programs with measurable impact.
• Exceptional communication skills, with the ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.
• Strategic thinker with hands-on execution ability, comfortable operating in fast-moving, ambiguous environments.
• Experience working cross-functionally with engineering, product, BD, and leadership teams.

Highly Valued Skills

• Existing network across Web3 developers, founders, VC funds, and ecosystem partners.
• Experience working with institutional-facing blockchain products or RWA-related initiatives.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Prior experience scaling early-stage blockchain ecosystems from zero to one.

我们正在支持一个资金充足的下一代 Layer 1 区块链项目。该平台专门用于现实世界资产（RWA）和稳定币的代币化及链上流通，重点关注机构的采用。

团队正在构建基础设施，将传统的 Web2 机构连接到 Web3，拓展链上资产的多样性，解锁新的收益机会，并促进更广泛的投资者参与。他们的使命是帮助企业克服操作、监管和知识障碍，使其能够以安全、合规和可扩展的方式在链上部署资产。凭借深厚的现实世界资产领域专业知识和强大的技术执行能力，团队正在开发面向机构的区块链基础设施和综合去中心化生态系统，旨在支持大规模的现实世界资产采纳。

我们正在寻找一位生态系统营销经理和活动负责人，负责定义和执行我们的生态系统增长战略。这个角色专为理解如何在更广泛的 Web3 生态中定位 Layer 1 网络的战略运营者而设计，旨在建立有意义的合作伙伴关系，并利用高影响力的活动作为生态系统扩展、开发者采纳和机构参与的催化剂。

职责

• 拥有并执行生态系统营销战略，将网络定位为 RWA、稳定币和机构用例的核心基础层。
• 设计和主导全球生态系统活动，包括开发者大会、黑客马拉松、路演、展示日和机构论坛，从战略到执行全程参与。
• 建立和管理与开发者、创始人、协议、风险投资伙伴和生态系统利益相关者的关系，以推动长期网络采纳。
• 与业务发展、产品和工程团队密切合作，以使生态系统信息与协议能力、路线图里程碑和合作伙伴发布保持一致。
• 开发生态系统叙事、营销框架和市场推广战略，清晰地传达网络的技术和机构价值主张。
• 管理外部机构、社区合作伙伴和供应商，以确保在活动、赞助和生态系统倡议中的高质量执行。
• 跟踪和分析生态系统增长指标（开发者参与、合作伙伴活动、活动投资回报率），并根据数据驱动的洞察迭代战略。
• 作为高级生态系统发言人，代表项目参加主要行业会议和生态系统活动。

专业背景

• 在 Web3、金融科技或高增长技术环境中拥有 5 年以上生态系统营销、社区增长、合作伙伴关系或活动领导经验。
• 对 Layer 1 / Layer 2 生态系统、开发者社区以及去中心化网络的动态有深入理解。
• 具备主导大规模 Web3 活动、黑客马拉松或生态系统项目的经验，且有可衡量的影响。
• 出色的沟通能力，能够将复杂的技术概念转化为清晰、有说服力的叙述，使不同受众易于理解。
• 具有战略思维能力和动手执行能力，能够在快速变化和模糊的环境中自如运作。
• 具备与工程、产品、业务发展和领导团队跨职能合作的经验。

高度重视的技能

• 在 Web3 开发者、创始人、风险投资基金和生态系统合作伙伴中已有网络。
• 具有使用面向机构的区块链产品或与 RWA 相关的倡议方面的经验。
• 强大的项目管理技能，能够同时管理多个计划。
• 之前有从零到一扩展早期区块链生态系统的经验。