KOL Growth Marketing Manager

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

We are seeking a KOL Growth Marketing Manager to lead creator and influencer engagement, drive brand awareness, and scale user acquisition through strategic partnership and campaign execution. This role is crafted for a growth-oriented marketer who knows how to leverage Key Opinion Leaders (KOLs), influencers, and content partners to amplify the network’s visibility and community reach. 

Responsibilities

• Lead the strategy and execution of KOL/influencer marketing initiatives that align with broader ecosystem growth and brand positioning goals. 
• Source, vet, negotiate, and manage relationships with top-tier KOLs, content creators, and industry thought leaders in the blockchain/Web3 space to drive measurable campaign outcomes. 
• Build and own creator partnership frameworks, including content calendars, engagement briefs, deliverables, budgets, and performance tracking. 
• Collaborate with cross-functional teams (Brand, Social, Product, BD, and Events) to integrate KOL efforts with key product launches, ecosystem milestones, and marketing campaigns. 
• Define and report on key performance indicators for KOL programs — including reach, engagement, conversions, and ROI — and use data to optimize strategies and tactics. 
• Support community engagement through co-created content, AMAs, livestreams, and events that strengthen trust and advocacy among target audiences. 
• Maintain a dynamic and forward-looking radar on industry trends, platform dynamics (Telegram, X, YouTube, Discord, TikTok), and emerging creator ecosystems relevant to Web3 audiences. 

Professional Profile

• 3–6 years of experience in KOL/influencer marketing, growth marketing, or ecosystem engagement — ideally within Web3, blockchain, or high-growth technology environments. 
• Demonstrated success running and scaling KOL campaigns with measurable impact on brand awareness and user adoption. 
• Deep understanding of social platforms, digital content formats, and creator ecosystems, especially in Web3 audiences. 
• Excellent negotiation, communication, and relationship management skills. 
• Data-driven mindset with competency in performance analytics, campaign measurement, and optimization. 
• Ability to work collaboratively across product, marketing, and business functions to align campaigns with strategic milestones.

Highly Valued Skills

• Existing network of top Web3 KOLs, creators, or influencers. 
• Experience tailoring influencer and community programs for multiple global markets or regions. 
• Proficiency with analytics, tracking, and creator management tools (UTMs, engagement platforms, social analytics). 
• Fluency in English and Mandarin or additional regional languages.

KOL 增长营销经理

我们正在支持一个资金充足的下一代 Layer 1 区块链项目。该平台专门用于现实世界资产（RWA）和稳定币的代币化及链上流通，重点关注机构的采用。

团队正在构建基础设施，将传统的 Web2 机构连接到 Web3，拓展链上资产的多样性，解锁新的收益机会，并促进更广泛的投资者参与。他们的使命是帮助企业克服操作、监管和知识障碍，使其能够以安全、合规和可扩展的方式在链上部署资产。凭借深厚的现实世界资产领域专业知识和强大的技术执行能力，团队正在开发面向机构的区块链基础设施和综合去中心化生态系统，旨在支持大规模的现实世界资产采纳。

我们正在寻找一位 KOL 增长营销经理，负责创作者和影响者的参与，推动品牌意识，并通过战略合作和活动执行来扩大用户获取。这一角色专为面向增长的市场营销人员而设计，他们知道如何利用关键意见领袖（KOL）、影响者和内容合作伙伴来增强网络的可见性和社区影响力。

职责

• 领导 KOL/影响者营销倡议的战略和执行，以与更广泛的生态系统增长和品牌定位目标对齐。
• 寻找、审核、谈判并管理与区块链/Web3 领域顶级 KOL、内容创作者和行业思想领袖的关系，以推动可衡量的活动成果。
• 建立和拥有创作者合作伙伴框架，包括内容日历、参与简报、交付物、预算和性能跟踪。
• 与跨职能团队（品牌、社交、产品、业务发展和活动）紧密合作，将 KOL 的努力与关键产品发布、生态系统里程碑和营销活动整合。
• 定义和报告 KOL 项目的关键绩效指标，包括覆盖率、参与度、转化率和投资回报率，并利用数据来优化策略和战术。
• 通过共同创作的内容、问答活动（AMA）、直播和活动支持社区参与，增强目标受众的信任和倡导。
• 及时关注行业趋势、平台动态（Telegram、X、YouTube、Discord、TikTok）以及与 Web3 受众相关的创作者生态系统。

专业背景

• 在 KOL/影响者营销、增长营销或生态系统参与方面拥有 3-6 年的经验，理想情况下是在 Web3、区块链或高增长技术环境中。
• 在运行和扩展 KOL 活动方面取得过可衡量的品牌意识和用户采纳影响的成功经历。
• 深刻理解社交平台、数字内容格式和创作者生态系统，尤其是在 Web3 受众中。
• 出色的谈判、沟通和关系管理技能。
• 数据驱动的思维模式，具备绩效分析、活动衡量和优化能力。
• 能够与产品、市场营销和业务职能团队协作，以将活动与战略里程碑对齐。

高度重视的技能

• 在顶级 Web3 KOL、创作者或影响者中已有的网络。
• 针对多个全球市场或地区量身定制影响者和社区项目的经验。
• 精通分析、跟踪和创作者管理工具（UTM、参与平台、社交分析）。
• 精通英语和普通话或其他区域语言。