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Alternatives Content Marketer- Vice President

New York, New York, United States

iCapital is looking to hire an Alternatives Content Marketing Vice President to lead marketing strategy and content for its partnership with a leading wealth management client, with a mandate to accelerate advisor engagement and adoption of alternative investments across the channel. This individual will combine deep knowledge of wealth management and private markets with strong strategic judgment, commercial orientation, and hands-on execution.

Serving as a strategic partner to the Client, the dedicated iCapital sales team, and stakeholders across the broader iCapital organization, this individual will identify opportunities, shape integrated marketing programs, and translate complex investment concepts into practical tools that help advisors progress from education to client conversations and allocations. The role will connect the Client’s priorities with iCapital research, insights, product expertise, events, and content to extend the reach and impact of proven capabilities across the enterprise, while using market, advisor, and performance insights to build programs that support measurable commercial outcomes.

Responsibilities

  • Own the marketing strategy and content roadmap for the partnership with client’s alternatives channel, aligned to business priorities, sales objectives, product launches and advisor adoption goals.
  • Develop proactive ideas and content event programs -that expand advisor understanding, engagement and use of alternatives.
  • Partner closely with business stakeholders to identify audience needs, adoption barriers and commercial opportunities.
  • Translate alternative investment strategies, products and platform capabilities into differentiated, accessible messaging for advisors and their clients.
  • Create and oversee short and long-form content, presentations, campaigns and advisor resources.
  • Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate and advanced audiences.
  • Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel-ready content and activation opportunities.
  • Establish a disciplined content and campaign calendar that balances education, market-relevant insights, product priorities and sales enablement needs.

Qualifications

  • 10+ years of relevant experience in marketing strategy, content marketing, product marketing or sales enablement, preferably within asset management, private markets or wealth management
  • Bachelor's degree in marketing, finance or a related field; CFA or CAIA designation is a plus
  • Strong knowledge of alternative investments and the wealth management ecosystem; specialized asset class and/or product expertise
  • Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption and commercial growth
  • Strong understanding of financial advisors, intermediary distribution, advisor education and the role of content across the client journey
  • Exceptional writing, editing, positioning and storytelling skills, with the ability to simplify complex investment concepts
  • Proactive, solutions-oriented approach and the judgment to identify opportunities, set priorities and advance work in a fast paced and complex environment
  • Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes
  • Able to manage multiple priorities while maintaining a high standard of quality, responsiveness and accountability

Benefits

The base salary range for this role is $165,000 to $185,000.  iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us   X: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: https://www.icapitalnetwork.com/about-us/recognition/

 

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

 

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