Back to jobs
New

(Senior) Marketing Director, Martech

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role Overview: 

ID.me is seeking an experienced and strategic Martech leader who will drive the development and management of our full-stack marketing technology suite, across B2C, B2B and B2B2C marketing enablements. 

This role requires a hands-on leader with deep expertise in marketing technology, analytics, and lifecycle marketing for high-growth, member marketplaces. This role will scoping requirements, evaluating and selecting vendors, architecting integrated solutions, and ensuring the seamless operation of our Martech stack, including optimizing tools and processes to enhance the end-to-end customer lifecycle journey.  

While this role does not require hands-on engineering expertise, a deep understanding of marketing technologies, systems integration, and strategic execution is essential.

Key Responsibilities:

  • Martech strategy and architecture:  Lead the strategic design of a comprehensive Martech stack to optimize member engagement throughout the lifecycle
  • Lifecycle Marketing Enablement:  Build and optimize marketing technologies that support personalized, data-driven lifecycle marketing campaigns, including acquisition, onboarding, engagement, retention, and reactivation strategies. Collaborate with the Marketing, Sales, Data, Eng teams to design workflows that enhance customer experience and maximize member lifetime value.
  • Identify and evaluate martech tools:  Evaluate and recommend Martech vendors and solutions, including content management, message targeting and orchestration, channel delivery (e.g., email, SMS, notifications), analytics and optimization vendors.  Conduct thorough assessments to ensure scalability, efficiency, and integration alignment.
  • Assess emergent technologies:  Evaluate emerging technologies to identify opportunities for innovation and competitive advantage, including emerging AI tools to enable agentic, highly personalized targeting.
  • System integration and optimization:  Lead the integration of solutions, ensuring seamless interoperability between tools, platforms, and systems within the Martech ecosystem.  Manage the implementation, configuration, and optimization of Martech tools to deliver personalized, data-driven customer experiences.  Work across Product and Eng to integrate into existing solutions.
  • Governance and quality assurance:  Establish and maintain governance frameworks, ensuring data integrity, privacy compliance, and adherence to best practices. Oversee tooling for data collection, storage, and governance to ensure compliance with privacy regulations (e.g., GDPR, CCPA).  Integrate a QA framework to enable scalable adherence.
  • Leadership and collaboration:  Serve as the primary liaison between business stakeholders and technology partners, ensuring alignment and effective communication.  Collaborate with cross-functional teams (marketing, product, eng, data, and analytics) to identify business needs and translate them into technical requirements.

Qualifications:

  • 8+ years of experience in marketing technology, with a proven track record of leading complex Martech initiatives on the brand side.
  • Deep knowledge of Martech platforms and tools, such as CRM, CDP, CMS, marketing automation, analytics, and personalization platforms.
  • Strong vendor management skills, with experience in evaluating, negotiating, and implementing Martech solutions.
  • Exceptional problem-solving and analytical skills, with the ability to translate business needs into actionable technical solutions.
  • Excellent communication and stakeholder management abilities, with a collaborative approach to cross-functional partnerships.
  • Familiarity with data privacy regulations (e.g., CCPA) and best practices for data governance.
  • Bachelor’s degree in Marketing, Business, Technology, or a related field. Advanced degree preferred but not required.

Required Technical Expertise:

  • Marketing Automation & CRM: Salesforce Marketing Cloud, Marketo, HubSpot, or similar.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

U.S. Pay Range

$259,675 - $270,595 USD

Mountain View, CA Pay Range

$259,675 - $285,352 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ID.me’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.