Back to jobs
New

Senior Product Marketing Manager, Work Profiles & Business User Authentication

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Company Overview

ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all.

ID.me is building the identity layer of the internet — and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth with members and customers alike. Together, we’re creating a new category, establishing ID.me as the leading identity solution, and accelerating ID.me’s growth to make life safer and easier.

Role Overview
Location: Mountain View, CA (Full-time in-office)

ID.me is seeking a Senior Product Marketing Manager, Business User Authentication (BUA) to define and drive how our enterprise authentication products deliver value to business customers.  This is a two-sided product set – BUA helps businesses prove eligibility of people for loyalty and community programs (e.g., discounts for pros at a home improvement store, discounts at athletic parallel for yoga instructors and athletes), and to authorization for business transactions (e.g., verification of a medical provider for access to a clinical trial, credentialed employee to make an insurance claim on behalf of a company).

This role connects ID.me’s authentication and verification solutions to the organizations that rely on them to securely manage external business user access — vendors, partners, and contractors — with regulatory compliance, low friction, and high trust. You’ll own go-to-market strategy, positioning, and sales enablement for our Business User Authentication (BUA) products — ensuring customers understand how ID.me helps them validate legitimate organizations, link verified employees to their employers, and prevent fraud before it starts.

This is a highly cross-functional role that partners closely with Product, Brand and Demand Gen Marketing, Sales, Growth, Customer Success, Legal, and Engineering to bring new capabilities to market, enable go-to-market teams, and refine our market narrative as digital identity evolves.

Responsibilities

Strategy & Positioning

  • Define the product marketing strategy for ID.me’s Business User Authentication products, aligning to enterprise segments and regulatory-driven industries.
  • Develop differentiated messaging that highlights how BUA helps organizations prevent fraud, improve customer satisfaction, and meet compliance standards
  • Translate insights from market trends — including rising identity fraud, data decay, and job mobility — into clear value propositions that underscore why organizations need a better way to manage external user trust.
  • Partner with Product to ensure our roadmap reflects the needs of security, compliance, and IT buyers.

Go-to-Market Leadership

  • Lead end-to-end GTM planning for new BUA capabilities, integrations, and launches.
  • Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products and build and activate multi-channel campaigns that drive awareness and adoption.
  • Develop storytelling frameworks that elevate ID.me’s differentiators — such as our phishing-resistant AAL2 authentication and 75M+ verified IAL2 identities.
  • Develop top-of-funnel through sales enablement marketing assets and experiences, including demos, competitive comparisons, and more
  • Ensure consistent and compliant messaging across marketing materials, product pages, field assets, and other channels.

Customer & Market Insight

  • Conduct market and competitive analysis to understand how business identity and workforce lifecycle management are evolving.
  • Leverage insights from customer conversations, RFPs, and proof-of-concept feedback to sharpen positioning.
  • Represent the voice of the enterprise customer and the member within Product, advocating for frictionless yet secure solutions that address the limitations of legacy identity proofing and unverified registration processes

Sales & Customer Enablement

  • Create enablement materials (decks, product briefs, case studies) that equip Sales to articulate the business impact of BUA — from reducing fraud losses to enabling secure digital collaboration.
  • Partner with Customer Success to develop adoption playbooks and industry-specific value stories.
  • Support key customer engagements and analyst relations with clear, trusted narratives about ID.me’s business verification leadership.

Market & Member Insight

  • Conduct competitive and category analysis to understand how digital identity, authentication, and privacy are evolving.
  • Leverage insights from member behavior, feedback, and experimentation to inform positioning, messaging, and roadmap priorities.
  • Champion the voice of both members and customers within ID.me’s product development process.

Drive Key Performance Indicators, including: 

  • Market Adoption: Growth in enterprise deployments and business user verifications.
  • Pipeline Health: Product-attributed opportunities, win rates, and influenced revenue.
  • Sales Enablement Impact: Utilization and effectiveness of enablement materials.
  • Retention & Expansion: Renewals and upsell success within key verticals.
  • Market Awareness: Share of voice and thought leadership in trust and authentication categories.

Qualifications

  • 8–10 years of experience in B2B, B2B2C or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software.
  • Adeptness with – and passion for – complex technical software
  • Proven success developing positioning, messaging, and GTM strategies for enterprise or developer products.
  • Experience working closely with Sales, Product, and Legal to bring compliant and high-impact products to market.
  • Excellent written and verbal communication skills, with the ability to translate technical concepts into business value.
  • Data-driven mindset with experience setting and measuring marketing KPIs.
  • Demonstrated ability to influence cross-functional teams and executive stakeholders.
  • Curiosity about how trust, compliance, and authentication technologies create business value.
  • Comfort working in a fast-paced, mission-driven, high-growth environment.

 

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$200,000 - $243,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

Create a Job Alert

Interested in building your career at ID.me? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ID.me’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.