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Senior Product Marketing Manager, Enterprise

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role Overview

ID.me is seeking a highly strategic Senior Product Marketing Manager to be the founding B2B marketer for our enterprise platform. This is a 'builder' role where you will architect and own the end-to-end go-to-market strategy for our comprehensive identity, authentication, and fraud prevention solutions. You will define how we deliver value to our enterprise and government customers, establishing the playbook for B2B marketing at ID.me.

You’ll own the go-to-market strategy, positioning, and sales enablement for these solutions, ensuring customers understand how ID.me helps them validate legitimate identities, secure access, and prevent fraud before it starts, making digital interactions more efficient, secure, and trustworthy.

This is a highly cross-functional role that partners closely with Product, Sales, Demand Generation, and Customer Success to bring new capabilities to market, enable go-to-market teams, and refine our market narrative as digital identity evolves.

Responsibilities

Strategy & Positioning

  • Define the product marketing strategy for ID.me’s enterprise identity and authentication portfolio, aligning to key commercial segments and regulatory-driven industries.
  • Develop differentiated messaging that highlights how the ID.me platform helps organizations prevent fraud, improve user experiences, and meet rigorous compliance standards.
  • Translate insights from market trends, including rising identity fraud, regulatory shifts, and digital transformation, into clear value propositions that underscore why organizations need a better way to manage identity and trust.
  • Partner with Product to ensure our roadmap reflects the strategic needs of security, compliance, and IT buyers across our target markets.

Go-to-Market Leadership

  • Lead end-to-end GTM planning for new enterprise capabilities, product lines, strategic integrations, and major launches.
  • Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products to drive awareness, pipeline, and adoption.
  • Develop storytelling frameworks that elevate ID.me’s differentiators, such as our phishing-resistant authentication, video-verified identity verification, and massive network of pre-verified users.
  • Create top-of-funnel and sales enablement assets, including high-impact demos, competitive battlecards, white papers, and website content.
  • Ensure consistent, compelling, and compliant messaging across all marketing materials and channels.

Customer & Market Insight

  • Conduct market and competitive analysis to understand how the enterprise identity, fraud prevention, and access management landscapes are evolving.
  • Leverage insights from customer conversations, win/loss analysis, and analyst research to sharpen positioning and identify new market opportunities.
  • Represent the voice of the enterprise customer within Product, advocating for solutions that balance high security with low friction to solve complex business challenges.

Sales & Customer Enablement

  • Create enablement materials (decks, solution briefs, case studies) that equip Sales to articulate the full business impact of ID.me, from stopping sophisticated fraud attacks to enabling seamless digital onboarding.
  • Partner with Customer Success to develop adoption playbooks, cross-sell/upsell campaigns, and industry-specific value narratives.
  • Support key customer engagements, executive briefings, and analyst relations with clear, trusted narratives about ID.me’s market leadership.

Qualifications

  • 8–12 years of experience in B2B or SaaS product marketing. Bonus points for experience in cybersecurity, identity, fraud prevention, or enterprise software.
  • A customer-first mindset, ensuring the voice of the customer drives your strategies and assets.
  • A demonstrable track record as an 'AI-first' marketer, leveraging GenAI and other tools for market research, content velocity, and competitive analysis.
  • Proven success developing positioning, messaging, and GTM strategies for enterprise products.
  • Experience working closely with Sales and Product to bring high-impact products to market in regulated industries.
  • Data-driven mindset with experience setting and measuring marketing KPIs.
  • Demonstrated ability to influence cross-functional teams and executive stakeholders.
  • Comfort working in a fast-paced, mission-driven, high-growth environment.

 

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$200,000 - $243,000 USD

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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