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Growth Marketing Manager, Paid Channels

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Company Overview

ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. 

Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all.

ID.me is building the identity layer of the internet — and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth — driving awareness, engagement, and transactions through the launch and scale of products and campaigns that resonate with members and customers alike. Together, we’re building an iconic brand and accelerating ID.me’s growth to make life safer and easier. 

Role Overview
Location: Mountain View, CA (Full-time in-office)

ID.me is seeking a strategic and impact-driven Growth Marketing Manager to accelerate adoption, transactions, and retention across our ecosystem. You’ll own strategy and execution across key paid and organic channels — including social, influencers, digital/programmatic, SEM, and emerging platforms — managing budgets, optimizing performance, and translating insights into scalable growth frameworks. 

This role blends analytical rigor with creative intuition — uncovering insights and delivering high-performing, full-funnel campaigns that drive measurable growth. Partnering closely with Data Science, Product, and Creative teams, you’ll test new ideas, refine audience strategies, and uncover opportunities to improve conversion and lifetime value at every stage of the customer journey.

The ideal candidate thrives at the intersection of data, experimentation, and storytelling. You’ll lead innovation in AI-powered marketing automation, experimentation, and optimization frameworks, driving continuous learning and performance improvement. Success will be measured by tangible business outcomes — including installs, transactions, revenue growth, CAC efficiency, ROAS, and incremental lift — ensuring every campaign contributes to meaningful, measurable impact.

 

Responsibilities

  • Paid Media Strategy & Execution
    • Launch, manage, and optimize full-funnel paid campaigns (e.g., Meta, Google, YouTube, digital partnerships, influencers) —from awareness to conversion—in partnership with PMM, Product, Design, Data Science, and external partners.
    • Develop, test, and iterate creatives, copy, targeting, CTA, landing pages, and conversion flows to improve overall funnel performance.  
    • Project-manage end-to-end campaign development, from concept through launch and optimization.
  • Analytics, Optimization & Experimentation
    • Manage full-funnel performance metrics—from reach and engagement to LTV and CAC—to identify opportunities that drive efficiency and scalable growth.
    • Lead growth experiments and A/B tests—defining hypotheses, building measurement frameworks, analyzing results, and scaling winning strategies.
    • Collaborate with Data Science to enhance LTV modeling, predictive bidding, and cross-channel analytics, translating insights into actionable optimizations.
  • Automation & AI-Driven Systems
    • Build and refine growth tooling, automation systems, and optimization algorithms in partnership with Engineering and Data Science.
    • Partner with Design to develop AI-first creative systems that accelerate experimentation and deliver breakthrough performance across channels.
  • Cross-Functional Collaboration & Leadership
    • Work closely with PMM, Product, Design, Data Science, and Engineering to align campaign strategies with business goals and deliver a cohesive user experience. 
    • Influence cross-functional roadmaps by bringing forward insights, trends, and opportunities that shape ID.me’s paid media and growth strategy.

 

Qualifications

  • 5–7 years of experience in performance marketing, paid acquisition, or growth marketing roles.
  • Hands-on experience managing multi-channel paid campaigns (e.g., Meta, Google, influencers) and optimizing funnels to optimize CAC and drive measurable growth.
  • Strong analytical skills and proficiency with measurement tools (Google Analytics, BI tools such as Tableau, Looker, Mixpanel, and experimentation platforms). 
  • Demonstrated ability to collaborate cross-functionally with Product, Engineering, MarTech, Design, and Data Science teams.
  • Experience with A/B testing, experimentation frameworks, and campaign optimization.
  • Ability to thrive in zero-to-one environments — comfortable building, scaling, and optimize paid channels at significant budgets.
  • Familiarity with AI-driven marketing tools, creative ops automation, and workflow engineering.
  • Experience leading agency, contractor, and platform relationships—setting clear goals, driving accountability, and maximizing performance.
  • Exceptional communication and presentation skills, with the ability to translate business goals into actionable marketing strategies.
  • Prior experience in high-growth consumer, marketplace, or eCommerce companies is strongly preferred.
  • Bachelor’s degree required; advanced degree a plus.

Ideal candidate:

  • Thrives on driving measurable growth impact — balancing creative experimentation with data discipline.
  • Operates with speed, focus, and a bias for action.
  • A forward-looking perspective on AI, automation, and new growth technologies.
  • Comfort operating in dynamic environments with evolving priorities.
  • A self-starter mindset with strong ownership, curiosity, and drive for continuous improvement.
  • A team-first attitude with a bias for collaboration and results.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$158,523 - $226,870 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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