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Field Marketing Manager

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Reporting to the VP of Enterprise Marketing, the Field Marketing Manager is a critical, execution-focused role responsible for driving the regional go-to-market strategy for our Enterprise business. This is a junior-level position ideal for a motivated marketer who excels at building sales relationships and creating high-impact, memorable in-person experiences that directly contribute to pipeline generation.

You will be responsible for planning and executing a calendar of field activities—including trade shows, executive dinners, regional roadshows, and third-party conferences. You will work closely with our Enterprise Sales team to ensure they are equipped to convert face-to-face interactions into business opportunities.

 

Responsibilities

Field Event Execution

  • Own the end-to-end planning and execution of all regional field marketing events (e.g., trade shows, conferences, and intimate executive dinners).
  • Manage vendor relationships, coordinate booth design/inventory, and oversee all on-site logistics to ensure a premium, consistent brand experience.
  • Travel to key events to oversee setup, manage staff, and ensure smooth operations.

Sales Collaboration & Enablement

  • Collaborate directly with Enterprise Sales to identify target accounts and align all field activities with regional sales priorities.
  • Maximize event ROI by providing the sales team with comprehensive pre-event briefings, clear messaging, and structured follow-up enablement.
  • Gather feedback from the field to inform future marketing strategies and content needs.

Campaign Support & Demand Generation

  • Collaborate with the Sales and Marketing teams to drive pre-event promotion and post-event follow-up campaigns.
  • Rigorously track and report on key performance metrics (Leads, Meetings, Pipeline Influence) to inform and optimize marketing investment.
  • Manage regional field marketing budgets, ensuring all programs are delivered on time and within scope.

Qualifications

  • 2–4+ years of experience in B2B marketing, specifically in field marketing, event management, or sales support roles.
  • Demonstrated success in complex event execution and logistics management (e.g., trade shows, conferences, VIP dinners).
  • Exceptional project management and organizational skills, with the proven ability to manage simultaneous, high-priority events in a fast-paced environment.
  • Excellent written and verbal communication skills; confident in collaborating with sales teams and vendors.
  • Data-driven mindset with the ability to track budgets and report on event performance.
  • Willingness to travel up to 30-40% to support events across the region.
  • Thrives in a mission-driven, high-growth environment.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Pay Range

$128,000 - $150,000 USD

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

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