Martech Operations Lead

Company Overview

IDMe is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with IDMe once and seamlessly login across websites without having to create a new login and verify their identity again. Over 175 million users experience streamlined login and identity verification with IDMe at 22 federal agencies, 50 state government agencies, and more than 100 healthcare organizations. Over 600 consumer brands use IDMe to verify communities and user segments to honor service and build more authentic relationships. IDMe’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. IDMe is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

IDMe is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At IDMe, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.

About the role

The Martech Operations Lead is the product owner and project lead for IDMe's Martech stack, including its tools and processes. You support both consumer (B2C) and business-to-business (B2B) marketing, turn Marketing's needs into clear requirements, sequence the work against agreed priorities, and drive delivery. You make sure the data Marketing collects is accurate, consistent and ready for campaign measurement, modeling and reporting.

You are responsible for the Martech platforms between data collection and the channels where marketers act, including the customer data platform and its audiences, lifecycle messaging, B2B automation and account-based marketing, paid and brand platforms, consent and preference tools, and marketing data integration. You work closely with the teams that own the surrounding layers: product surfaces and event collection, the data warehouse and models, Revenue Operations (which owns Salesforce), and reporting.

You report to the Director of Martech, who sets strategy and priorities, and partner proactively and persistently with Marketing, Product, Engineering and Data teams. You are an individual contributor who guides the work of others without managing them: you set standards, review designs, and coach specialists and partner teams. Specialists support the platforms and instrumentation, and you help define those roles as the function builds out. Until then, you and the Director step in on configuration and instrumentation, with support from Data Engineering and Product as needed. IDMe is a startup, so everyone rolls up their sleeves. You do not design or run campaigns. You make it possible for Marketing to run them with confidence.

What you'll own

• Product and project management. Turn Marketing needs into clear requirements, run intake and prioritization against agreed priorities, and manage roadmaps, delivery and coordination across Marketing, Product, Engineering, Data and Privacy teams.
• Platform expertise and administration. Be the go-to across messaging, customer data platform (CDP), marketing automation platform, consent and data integration tools. Manage access, system health, licensing and documentation, onboard new vendors through security, privacy and AI review, and work day to day with vendor accounts and success teams.
• Solution design that scales. Design systems, data flows, audiences, workflows and tracking plans that are reusable, documented and built on shared standards, not one-offs. Translate business requirements into technical requirements for specialists, engineers and vendors, and make sure what gets built works, partnering with Data Engineering and Product as needed.
• Measurement best practices. Own tagging, UTM and naming standards, conversion and signal tracking, and measurement requirements. Work with Data Engineering, Analytics Engineering and Data & Analytics, who own pipelines, models and insights.
• Identity, audiences and behavioral analytics. Define how identity data is used to build audiences across the CDP, messaging and ad platforms, help design base business models and data definitions with Analytics Engineering, and represent Marketing's requirements to the teams that own behavioral analytics.
• Privacy, preferences and consent. Make sure every Martech operation meets GDPR, CCPA, FedRAMP and IDMe's own privacy and data governance standards. This is non-negotiable at an identity company. Partner with Privacy, Legal, Product and Engineering so preferences and consent to share data are captured, honored and enforced in every platform.
• Recommendations and enablement. Recommend new platforms and enhancements, including AI features, and lead the technical evaluation. The Director makes the decision. Train Marketing teams to use the platforms well, and mentor colleagues and specialists on platform best practices.

What we're looking for

• 8+ years in marketing technology, marketing operations, or technical product or program management for marketing platforms, including leading cross-team work from requirements through launch.
• Experience guiding and mentoring others, and leading cross-functional work without direct authority, with clear communication between marketers and engineers.
• Comfort in an early-stage, evolving team, including helping define roles, handoffs and standards.
• Deep platform knowledge in at least two of messaging and lifecycle, CDP or reverse ETL, and marketing automation (B2C or B2B), with enough hands-on skill to design solutions and, when needed, configure and instrument them yourself.
• Working SQL, and comfort reviewing data schemas, audiences and pipelines with analytics engineers.
• Strong understanding of measurement and tracking (tagging standards, server-side and conversion tracking, data for attribution), experience with experimentation in marketing campaigns or product analytics, and knowledge of identity data and audience building.
• Experience with consent, preference management and privacy requirements such as GDPR and CCPA, ideally in a regulated or privacy-sensitive company.
• Hands-on experience using AI and agentic workflows to improve efficiency, with a track record of measuring the time or cost saved.

Nice to have: experience supporting both B2C and B2B marketing, including account-based marketing and intent data, a Salesforce background, and familiarity with FedRAMP.

IDMe maintains a work environment free from discrimination, where employees are treated with dignity and respect. All IDMe employees share in the responsibility for fulfilling our commitment to equal employment opportunity. IDMe does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. IDMe adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, IDMe's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide IDMe with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

IDMe participates in E-Verify.