Product Manager - App

Key Responsibilities

Deep Customer Understanding & Empathetic Product Design

• Conduct user research, analyze customer feedback, and leverage behavioral data to identify pain points and opportunities for improvement.

• Design and implement user-centric features and enhancements that align with customer needs and business goals.

• Collaborate with UX/UI designers to create intuitive and engaging app experiences.

Data Collection, Analysis, and Insights

• Define key performance metrics (KPIs) and track the success of product initiatives.

• Use analytics tools to monitor user behavior and identify trends.

• Translate data insights into actionable product strategies.

A/B Testing and Experimentation

• Design and execute A/B tests and experiments to validate hypotheses and optimize app performance.

• Analyze test results and make data-driven decisions to improve conversion rates, retention, and overall user satisfaction.

• Continuously iterate on features and workflows based on test outcomes.

Conversion Rate Optimization (CRO)

• Focus on improving conversion rates across the app funnel, from onboarding to checkout.

• Identify and address friction points in the user journey to enhance the overall experience.

• Collaborate with marketing, design, and engineering teams to implement conversion-focused initiatives.

Cross-Functional Collaboration

• Work closely with engineering, design, marketing, and customer support teams to deliver high-quality product updates.

• Communicate product vision, priorities, and progress to stakeholders across the organization.

• Act as the voice of the customer in all product discussions.

Qualifications

• Experience:

  • 3-5 years of product management experience, preferably in e-commerce, mobile apps, or digital products.

  • Proven track record of improving conversion rates and driving user engagement through data-driven decision-making.

• Skills:

  • Strong analytical skills with experience in data collection, analysis, and visualization tools (e.g., Google Analytics, Tableau).

  • Proficiency in A/B testing and experimentation frameworks.

  • Excellent understanding of UX/UI principles and mobile app design best practices.

  • Strong communication and collaboration skills, with the ability to work effectively across teams.

• Mindset:

  • Customer-obsessed with a deep empathy for user needs and pain points.

  • Curious, creative, and willing to challenge the status quo.

  • Results-oriented with a focus on delivering measurable outcomes.

• Nice-to-Have:

  • Experience in the health, wellness, or beauty industry.

  • Familiarity with subscription-based business models.

  • Knowledge of mobile app development processes and technologies.

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.