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Global Sr. Marketing Manager

United States of America - Irvine, California

 

Job Summary:

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty.

You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.

 

Key Responsibilities: 

  • Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events

  • Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans

  • Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution

  • Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience

  • Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution

  • Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives

  • Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space

  • Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively

 

Success Metrics:

  • A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time

  • Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams

  • Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines

  • Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution

  • Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market

  • Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space

 

Required Qualifications:

  • 10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management

  • Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment

  • Proven ability to partner cross-functionally with merchandising, product, and regional teams

  • Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels

  • Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally

  • Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously

  • Data-driven mindset with experience using performance metrics to inform decisions

  • Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus

 

Technical & Platform Proficiency:

  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana

  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

 

Education Requirements: 

  • Bachelor’s degree in Marketing, Business, Communications, or a related field required

  • MBA or advanced degree is a plus, but not required

 

What Success Looks Like: 

  • Increased engagement and conversion on health content pages

  • High-performing product bundles and regimen-based experiences

  • Improved customer understanding and trust in health and wellness offerings

#LI-LR1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
 
For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$115,000 - $150,000 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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