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Sr. Director, Product Marketing

Atlanta, Georgia, United States, Scottsdale, Arizona, United States

Who we are:

Illumia is an industry leader in bringing the best integrated technology solutions to education, healthcare, and business campuses worldwide. Illumia was built on the collective expertise of two legacy cultures, and brings together people, technology, and insight to pioneer the art of the experience across the communities we serve. Be a part of this exciting organization and improving the lives of people doing mission-critical work.

Why join our team?

We strive to provide the best customer experience in the industry and have succeeded with a single, strong motivating principle: We serve our user community.

Our success and growth are directly attributed to our people. Our newly named company is dedicated to fostering a culture of integrity, respect, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem-solving, and learning agility drive our day-to-day actions.

 What you will be doing:

Job Summary / Purpose

Leads the product marketing function at Illumia. Owns positioning, messaging, competitive intelligence, and sales enablement for the product portfolio, and directs go-to-market strategy for launches, releases, and segment expansion. Manages a team of product marketing professionals and partners directly with Product, Sales, and executive leadership on go-to-market decisions.

Who you will work with:

  • Reports to the Chief Product Officer
  • Manages a team of product marketing individual contributors, each supporting a distinct line of business
  • Partners regularly with Product Management (including embedded work with product trios during discovery)
  • Partners closely with the Sales leadership, Growth & Brand Marketing, and executive leadership to ensure product positioning and messaging stay aligned with broader marketing strategy and campaigns.
  • Represents the company externally in media, trade shows, and with customers and prospects

Key Responsibilities and Duties

  • Develops and owns product positioning and messaging across the portfolio.
  • Directs go-to-market strategy and execution for product launches, releases, and segment expansion.
  • Manage competitive intelligence gathering and synthetizing into actionable information.
  • Owns sales enablement content and programs, including battlecards, pitch decks, and RFP support materials.
  • Partners with product management during discovery to bring market and customer insight into product decisions.
  • Manages a team of product marketing professionals, including hiring, performance management, pay reviews, coaching, and development.
  • Sets the operational plan and priorities for the product marketing function, including resourcing across launches, enablement, and research.
  • Represents product marketing in executive-level planning and cross-functional strategy discussions.
  • Reports on product marketing performance to Sales, Marketing and executive leadership.
  • Conducts and synthesizes customer and market research, including win/loss analysis and customer interviews.

What You’ll Bring:

  • Bachelor's degree required or
  • Experience: 10+ years of product marketing experience, including 5+ years with formal people-management experience, within B2B SaaS or enterprise software.
  • Demonstrated experience building the positioning, messaging, and enablement assets (RFP content, security/compliance messaging, competitive battlecards) that support long, multi-stakeholder enterprise sales cycles.
  • Familiarity with empowered product team practices (e.g., Cagan, Torres) and continuous discovery.
  • Strong written and verbal communication skills, including experience presenting to and influencing executive-level stakeholders.
  • Demonstrated ability to build and lead a team.
  • Strong competitive analysis and market research skills.

Preferred Qualifications

  • MBA
  • Experience in higher education, healthcare, payments, or another trust- and compliance-heavy vertical.
  • Experience marketing to two distinct audiences: an institutional buyer and a separate end user.

 Essential Functions of the job:

The duties and responsibilities described in this job description are intended to represent the essential functions of the position as defined under applicable federal, state, and local labor laws, including the Americans with Disabilities Act (ADA). These functions are the fundamental job duties required for successful performance.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions unless such accommodations impose an undue hardship on the organization.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties may be added, removed, or modified at any time in accordance with business needs and applicable law.

What is good to know:

Travel up to 25%

Competencies and Behaviors

  • Strategic positioning and narrative development: Translates complex, technical, or compliance-heavy product capabilities into positioning and messaging that resonates with both institutional buyers and end users.
  • Cross-functional influence without direct authority: Aligns Product, Sales, and executive stakeholders around a shared narrative and go-to-market approach, even when priorities initially conflict.
  • Enterprise sales-cycle fluency: Understands the mechanics of long, multi-stakeholder sales cycles — RFPs, procurement, security and compliance review — and builds enablement and positioning that hold up under that scrutiny.
  • Discovery partnership: Engages with product teams during discovery, not just at launch, bringing market and customer evidence into early product decisions rather than reacting to a finished roadmap.
  • Competitive and market analysis: Synthesizes market, competitor, and customer signal (win/loss data, analyst input, customer interviews) into clear strategic recommendations.
  • People leadership and development: Builds and coaches a product marketing team, setting clear expectations and creating growth paths for managers and individual contributors alike.
  • Executive communication: Presents clearly and persuasively to senior leadership and external audiences (analysts, press, industry events), adjusting message and depth to the audience.
  • Sound judgment under ambiguity: Makes and defends prioritization calls (which launches get full support, which segments to target) with incomplete information and competing stakeholder demands.
  • Operational rigor: Plans and resources the product marketing function's work (launches, enablement, research) against an annual plan, and adjusts as priorities shift.

The following reflect Illumia's core leadership values and apply company-wide:

  • Humble: The right leaders for Illumia don't need to own the spotlight — they share credit, define success collectively, and are quick to elevate the contributions of others. This is a company that still writes its story. The leaders who thrive here find energy in building something together, not in being recognized as the smartest person in the room.
  • Hungry: We are not looking for caretakers. We are looking for leaders who are restless about what's possible, self-motivated to close the gap between where we are today and where we need to be, and who are already thinking about the next opportunity before anyone asks.
  • Smart: At Illumia, our leaders must operate across a complex, distributed organization spanning multiple product lines, two legacy cultures, and thousands of customers with competing priorities. Technical skills matter, but the ability to read a room, build trust across functions, and bring people along is what separates a great leader from one who burns the organization out.

This position is classified as Exempt under the Fair Labor Standards Act (FLSA) and applicable state wage-and-hour laws.

What you get when you join our team:

  • Flexible time off to include paid holidays and volunteer time.
  • Robust health, dental, and vision insurance plans on your first day of employment
  • Comprehensive employee assistance program (EAP)
  • Employer-paid life insurance/AD&D/short-term and long-term disability insurance
  • Flexible spending account (FSA) or health savings account (HSA)
  • Matched 401(k)
  • Employee stock purchase plan

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. A reasonable base salary range is $185,000 - $225,000.

Illumia is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.

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