Summary of Position
The Business Development Manager is responsible for identifying and cultivating new business opportunities to drive Imbibe’s growth. This role is heavily focused on early-stage pipeline development, market and customer research, CRM hygiene, and prospect engagement. The ideal candidate will be self-motivated, detail-oriented, and adept at uncovering potential partnerships and initiating conversations with key stakeholders across the beverage and ingredient industries.
Essential Job Duties
- Conduct in-depth market research to identify and prioritize potential customers, marketing, and industry trends.
- Manage and maintain CRM data integrity, ensuring accurate records of leads, contacts, and prospective activity.
- Identify and qualify new business opportunities aligned with Imbibe’s strategic goals and product capabilities.
- Assess and quality inbound marketing-generated leads by initiating contact via email and phone, with the goal of securing first-stage sales meetings.
- Support Sr. Business Development Managers and Sales Leadership in early-stage opportunity development and handoff.
- Develop prospecting lists and collaborate with marketing on targeted campaign execution.
- Prepare briefs, meeting prep materials, and summaries to support business development team planning and prospective engagement.
- Track and report on key performance indicators including outreach activity, lead conversion, and CRM compliance.
- Participate in industry trade shows and conferences.
- Ensure compliance with all company policies and procedures.
Minimum Qualifications
- Bachelor’s degree in business, marketing, or related field.
- 3+ years in business development, lead generation, sales operations, or related role.
- Strong communication skills – written and verbal – with a knack for connecting with new people.
- Detail-oriented with strong organizational and time management skills.
- Proficiency in CRM, LinkedIn Sales Navigator, and internal project software.
- Strong knowledge of MS Office suite.
- Ability to work collaboratively and thrive in a fast-paced and dynamic environment.
- Ability to remain in a stationary sitting position 75% of the time.
- Ability to communicate information and exchange ideas with high attention to detail and accuracy.
- Ability to observe details at close range.
- Ability to travel approximately 50% of the time.
Working Conditions
- Office setting