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Marketing Program Manager - Channel Partnerships

New York, New York

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Why this role is exciting! 

Partnerships are at the heart of impact.com - not just enabling thousands of brands to develop their own partnerships, but making sure we are a leading partner in our own right. As the Marketing Manager dedicated to Channel Partnerships, you’ll be developing strategies, programs, and content to share the best of impact.com with our agencies and technology partners - keeping them informed and up to date. 

What you will be doing:

  • Determine the GTM strategy with product marketing, content marketing, DG, enablement and channel leadership. 
  • Form the strategy and conceptualizing/running creative campaigns to help with both brand awareness and lead gen.
  • Create educational and enablement material for agency and technology partners to help deliver impact.com’s goals. 
  • Support the success of the Partner Program and Portal, through development of strategy, materials and delivery.
  • Working with a dedicated Demand Gen manager to outline a paid strategy to help fill our funnel with qualified leads and ultimately help generate pipeline to hit the team’s goals. 
  • Collaborating with the agency and technology partner managers, and develop ideas of which marketing channels and content will convert their audience.
  • Client and partner relationship building —must be comfortable creating relationships with external clients and talent managers to help source co-marketing opportunities (i.e. case studies, speaking opps, PR, webinars, etc.).
  • Maintaining constant feedback loop/comms between all teams as the “glue” to our creator/influencer pod 
  • Create, monitor, and optimize— you’ll be working with our Marketing Ops team to ensure tracking and reporting is in place for these programs, and put presentations together to report on the ROI as it relates to these initiatives in the form of bi-weekly updates/decks for stakeholders 

Does this sound like you?  

  • 5-7 years marketing experience 
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
  • Strong writing skills - comfortable creating content for email marketing, website, one sheets, case studies and more
  • Strong understanding of personas, value drivers, target audience and how the marketing funnel works 
  • Experience working with or creating content for agency or technology partners.
  • Multi-tasker that enjoys fast-paced environments 
  • Comfortable and excited by data!
  • Collaborative and enjoys working with multiple teams. 
  • Positive attitude and sense of urgency
  • Free Affiliate & Partnerships Industry Fundamentals Certification by PXA (nice to have)

Benefits (Perks):

  • Medical, Dental and Vision insurance
  • Unlimited PTO
  • Flexible work hours
  • Parental Leave
  • Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled. 
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
  • An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Salary Range: $90,000-$110,000 per year, plus eligible to receive Restricted Stock Unit (RSU) grant and additional variable annual bonus contingent on Company performance.




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