VP, Product (Health App)

Job Title: VP, Product 

Location: Remote US

Exemption Status: Full-time, exempt

 

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, we’re redefining how life sciences companies connect with healthcare professionals (HCPs). Our platform delivers evidence-based, ethical, and impactful messaging directly to HCPs—driving better patient care through smarter engagement.

 

Docupdate is one of our flagship product lines, designed to deliver timely, relevant, and personalized updates to physicians. It’s a fast-growing platform with strong traction among HCPs and pharma partners alike.

 

Job Summary

We’re seeking a strategic, entrepreneurial, and execution-focused Vice President to lead the Docupdate product line. This is a cross-functional leadership role with full ownership over Docupdate’s performance—including product strategy, go-to-market execution, operational excellence, and commercial success.

You’ll serve as the Leader of the product line, working across product, engineering, growth, sales, and customer success to ensure Docupdate continues to scale as a category-defining solution for HCP engagement.

 

Key Responsibilities

Product Strategy & Vision

• Define and evolve the product vision and strategy for Docupdate in alignment with company goals.
• Own the product roadmap and prioritize initiatives based on user needs, business impact, and technical feasibility.
• Stay ahead of market trends, competitive landscape, and regulatory shifts in the HCP engagement space.

Execution & Delivery

• Lead cross-functional teams (engineering, design, data, growth) to deliver high-quality product experiences.
• Ensure timely and successful execution of product initiatives from ideation to launch.
• Implement agile product development practices and foster a culture of experimentation and iteration.

User-Centric Innovation

• Deeply understand the needs of HCPs and pharma stakeholders through research, interviews, and data.
• Champion user experience and drive product decisions that enhance engagement, retention, and satisfaction.
• Collaborate with the Head of Growth to optimize onboarding, feature adoption, and referral loops.

Partnership & Monetization

• Work closely with commercial and sales teams to define product features that support pharma partnerships.
• Ensure product experiences align with ethical standards and regulatory requirements in healthcare.
• Identify opportunities for monetization while maintaining a strong user experience for HCPs.

Team Leadership

• Build and mentor a high-performing product team as Docupdate scales.
• Foster a collaborative, inclusive, and mission-driven product culture

Qualifications & Experience

• 10+ years of experience in product, general management, or strategy roles, ideally in healthcare, pharma, or B2B2C environments.
• Proven success owning and scaling a product or business unit with P&L responsibility.
• Deep understanding of physician workflows, pharma engagement models, and healthcare data.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience in a startup or high-growth environment preferred.
• Comfortable with ambiguity, fast iteration, and wearing multiple hats.

Benefits

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

• Full support and career-development opportunities to expand your skills, enhance your expertise, and maximize your potential along your career journey;
• A diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act;
• Generous Total Rewards Plan including comprehensive healthcare (health, dental, vision), life insurance, unlimited PTO, and 401K matching.

 

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.