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SVP Engagement & Experience

New York, NY

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We’re looking to add to our team of experts, and can’t wait to meet you!

PRINCIPLE RESPONSIBILITIES AND DUTIES: 

  • Oversee enterprise-level portfolios of work, and accountable for staff, client growth, partnership with account and strategy teams, and working closely with client experience, brand strategy, creative, media and data and analytic partners. 
  • Strong social/digital expertise and healthcare/consumer experience to grow agency footprint through new business pitches, game-changing strategies, and sound counsel to clients.
  • Ability to design experience plans, inclusive of omnichannel and multichannel programs, rooted in audience intelligence and built on strong data infrastructures. History of leading teams through to program executions.
  • Mine new methodologies for optimizing Experience team workflows and deliverables with a focus on efficiency and a culture of  innovation 
  • Partner with Data team leadership to develop frameworks for ensuring the experiences we create are not only human-centric but hyper-focused on driving both digital and business impact 
  • Lead client and enterprise-level communications for Experience Strategy in partnership with account VP.
  • Participate in client calls and provide engagement and experience strategic leadership
  • Coach, mentor and set professional development goals for direct reports. Oversee senior team initiatives including team-wide training and skills development workshops. Oversee scheduling and resourcing, as well as hire/promotion procedures.
  • Partner with EVP to review and refine department JDs and ways of working to integrate engagement planning 
  • Provide clear direction for team on accounts/work/review work for quality control and elevate our engagement, omnichannel and experience deliverables
  • Provide strategic leadership to new business and service-development initiatives.
  • Oversee cross-functional internal workflows amongst brand strategy, creative, media, data & analytics, client experience and project management.
  • Partner with creative and strategy specifically to lead the development of engagement programs and social first campaigns in both new business and for existing clients
  • Partner with EVP, project management, CX and new business to lead the development of engagement and omichannel planning process and best practices
  • Educate internal team on engagement and omnichannel best practices
  • Partner EVP,  data & analytics and media to develop agency omnichannel capabilities, internal process and ways of working

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED: 

  • Bachelor’s Degree in Marketing, Business Administration, or related field
  • 12+ years of experience including experience in leadership roles
  • Healthcare patient and HCP marketing experience is required
  • Branded and unbranded marketing experience is required
  • Proven track record of building, leading and evolving teams to meet market demands and agency growth targets.
  • Strong presentation skills, ability to establish a vision and motivate a team to engage and deliver consistently
  • Strong communication skills and ability to have difficult conversations respectfully and productively 
  • A strong command of omnichannel and digital marketing tools and technologies (i.e. Adobe Experience Cloud)
  • Highly motivated, with strong strategic leadership skills
  • The ability to engage, inspire, and make complex and technical subjects understandable
  • Flexible to work over a number of projects and balance workload 

Salary: $200,000-$250,000/annually

*Salary dependant upon experience & location

 

#LI-Hybrid

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law.  This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training. 

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