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SVP Media

Philadelphia, PA

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We’re looking to add to our team of experts, and can’t wait to meet you!

SVP Media

 

PRINCIPLE RESPONSIBILITIES AND DUTIES:

  • Set the vision and goals for the practice, working closely with agency leadership
  • Build and lead a media team rooted in digital best practices and ready to tackle the emerging media buying and planning landscape
  • Work closely with agency operations to implement and manage sound financial management processes and systems
  • Lead new business and organic growth opportunities, playing a key role in integrated teams while providing a unique media perspective
  • Lead the agency’s transition from Social AOR into a true full-service advertising agency with a robust paid media capability
  • Work closely with creative, production and strategy teams to devise groundbreaking campaigns that take full advantage of today’s tech-driven media landscape
  • Maintain a pulse on the evolving social media landscape, partnering with the social team on paid support best practices
  • Keep the team and agency on the cutting edge of adtech by developing and nurturing relationships with partners
  • Work with teams of analysts and strategists to measure and communicate the impact and effectiveness of advertising programs

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Bachelor’s Degree in Marketing, Communications or related field
  • 12+ years of experience, particularly in Pharma across both DTC & HCP targets
  • Hands-on experience executing, managing and planning media across the digital landscape, including:
    • Social - Meta, TikTok, Pinterest, Reddit, X (Twitter), LinkedIn
    • Google/YouTube
    • DSPs via hands-on keyboard or managed service partnerships
  • Network of contacts across most prominent partners
  • Proven track record leading teams of media buyers and planners to deliver industry-beating results
  • Basic knowledge and understanding of reporting systems and tools like Google Data Studio and Google/Adobe Analytics
  • Agency Pharma experience required

#LI-Hybrid

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law.  This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training. 

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