Manager, Demand Generation

Company Overview 

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12  schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more.  Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. 

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity,  collaboration, enthusiasm, and effort.

We are seeking a resourceful, data-driven, and strategic Marketing Demand Generation Campaign Team Leader to oversee the planning, execution, and optimization of demand generation campaigns. This role is responsible for managing a team of four campaign managers, developing campaign strategies, and driving measurable results. The ideal candidate is highly process-oriented and skilled in leveraging MarTech tools, digital advertising, and Account-Based Marketing (ABM) to achieve marketing goals.

Key Responsibilities:

In this role, you must strike the right balance between strategy and execution, with a relentless drive to constantly test and improve.

Demand Generation & Campaign Strategy:

• Develop, maintain, and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.
• Develop a deep understanding of customers, products, and the buyer’s journey.
• Manage PPC and paid social campaigns in partnership with an external agency.
• Work with product marketing to tie Incident IQ personas to specific customer needs and preferences to deploy in relevant lifecycle marketing campaigns.
• Collaborate with sales and marketing to build programs that support sales enablement.
• Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
• Interpret campaign performance metrics to best optimize your campaigns.

Team Leadership & Management:

• Lead and manage a team of four campaign managers, providing guidance, mentorship, and performance oversight.
• Assign tasks, monitor progress, and coordinate efforts among team members involved in the campaign.
• Provide leadership, mentorship, and clear direction to the campaign team.
• Clearly define and outline roles and responsibilities within the campaign team.

Strategic Planning & Performance Tracking:

• Develop comprehensive campaign strategies, including target audience segmentation, messaging frameworks, channel selection, and budget allocation.
• Ensure alignment between campaign strategies and overall marketing and business goals.
• Define and monitor key performance indicators (KPIs) to measure campaign success.
• Identify trends and insights to adjust strategies and maximize campaign performance.
• Analyze historical campaign performance and provide actionable insights and recommendations for future campaigns.

Reporting to Leadership:

• Present detailed campaign performance reports, insights, and recommendations to senior management.
• Communicate campaign impact on lead generation, pipeline growth, and revenue contributions.

Required Skills and Qualifications:

• 3+ years of management experience, including leading and developing teams.
• 7+ years of demand generation experience in a SaaS business (industry experience a plus).
• Proven experience in MarTech tools and platforms.
• Strong expertise in project and process management.
• Proficient in digital advertising, including paid search, social media, and programmatic.
• Hands-on experience with Account-Based Marketing (ABM) strategies and tactics.
• Analytical mindset with a strong focus on data-driven decision-making.
• Strategic thinker with the ability to translate business objectives into actionable marketing campaigns.
• Excellent communication and presentation skills.
• Proven track record of successfully partnering with Sales management.
• Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success.
• Experience with a broad array of marketing channels, including SEM, Paid Social, CRO, Email Marketing, Content Marketing, and more.

Key Attributes:

• Resourceful and adaptable in a fast-paced environment.
• Detail-oriented with a strong focus on process optimization.
• Results-driven with a passion for continuous improvement.
• Entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.

What makes Incident IQ different: 

• We facilitate whole-person growth where employees can develop personally as well as professionally.
• We offer an energetic and collaborative environment; everyone’s opinion matters!
• We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
• We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! 

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).  

Incident IQ is an Equal Opportunity Employer