Email Marketing Specialist

Company Overview 

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12  schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more.  Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. 

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity,  collaboration, enthusiasm, and effort.

Email Marketing Specialist Overview:

As an Email Marketing Specialist at Incident IQ, you’ll be responsible for the operational excellence of our email marketing programs. You’ll manage the full email production lifecycle from coordinating campaign requirements and building segmented audiences to QA testing and performance reporting. In this cross-functional role, you’ll work closely with Marketing Managers and the Marketing Ops team to ensure emails are technically sound, brand-aligned, and sent to the right audience at the right time.

We’re seeking a meticulous, proactive team player who thrives in a fast-paced environment and brings a deep understanding of email tools, targeting strategies, and engagement best practices. If you’re passionate about delivering relevant, timely, and high-performing email campaigns that support the full marketing funnel, this is the role for you.

Email Marketing Specialist Responsibilities: 

• Own the end-to-end process of building and executing marketing emails across the customer lifecycle—ensuring accessibility best practices, mobile optimization, email client rendering, and on-schedule delivery.
• Partner with Campaign Managers to define email execution plans, including segmentation, suppression, frequency logic, and deployment schedules.
• Build dynamic audience segments based on behavioral and demographic criteria to power personalized outreach.
• Design and execute A/B and multivariate tests to optimize subject lines, content, CTAs, and send times. Maintain the testing framework and learning library, and scale insights across all programs.
• Maintain high standards for deliverability—QA emails across clients, manage inbox placement, list health, domain authentication, compliance, and deliverability best practices.
• Implement and manage suppression logic to avoid over-saturating contacts or under-engaging valuable segments.
• Monitor key performance metrics—including open rates, CTR, conversion rates, bounce rates, and unsubscribe trends. Report on campaign performance, engagement trends, deliverability, and testing insights to inform ongoing strategy.
• Own platform setup, templates, integrations, and user support. Act as the quality gatekeeper for all outbound marketing emails—ensuring message accuracy, list hygiene, and compliance with send protocols.

Email Marketing Specialist Requirements:

• 2–4 years experience executing and optimizing email marketing campaigns in a B2B SaaS or tech-driven environment.
• Demonstrated proficiency in audience segmentation, campaign QA, and performance analysis.
• Experience editing HTML email templates and resolving cross-client rendering issues.
• Prior experience with Marketo (or Adobe Campaign) and Salesforce is strongly preferred.
• Excellent organizational and project management skills—able to manage multiple campaigns simultaneously and meet tight deadlines.
• Strong attention to detail with an eye for design, formatting, and customer experience in the inbox.
• Customer-first mindset with an appreciation for segmentation, personalization, and relevant messaging.
• Skilled at collaborating with cross-functional stakeholders and translating campaign goals into executional requirements.
• Passionate about continuous improvement and data-informed decision making.
• Proficient in HTML/CSS with a focus on email design and troubleshooting.
• Familiarity with marketing automation platforms (Marketo, Hubspot, etc.) and CRM platforms (Salesforce, etc.)
• Expertise with email testing tools (Litmus, Email on Acid, etc.)
• Familiarity with email compliance (e.g., CAN-SPAM, CCPR, GDPR) and deliverability principles.

What makes Incident IQ different: 

• We facilitate whole-person growth where employees can develop personally as well as professionally.
• We offer an energetic and collaborative environment; everyone’s opinion matters!
• We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
• We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! 

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).  

Incident IQ is an Equal Opportunity Employer