Director of Brand + Marketing

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Reports to:  Co-Founder
Location:  Tribeca, NY
Company:  In Common With + Quarters

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In Common With + Quarters

In Common With is a design studio defining a new vocabulary for interiors, in which old-world craft meets at-scale manufacturing. Founded in 2018, our practice brings endless curiosity, exceptional materials, and unparalleled adaptability to lighting and objects for all spaces—created with our team of expert craftspeople, artists, and engineers around the world. In 2024, we opened Quarters, a hybrid retail and hospitality destination in Tribeca. Through ongoing collaborations with our peers in the worlds of art and design, Quarters crafts a vision of home that’s unfolding and alive.

Our obsessions with craft and collaboration originate from a boundless interest in people, objects, and an ongoing conversation between the two. Every product we make and every partnership we cultivate has that in common.

 

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The Role

The Director of Brand + Marketing is responsible for translating In Common With and Quarters’ point of view into a clear, consistent, and high-performing market presence. Working in close partnership with the co-founder, this role defines how the brand shows up across product launches, campaigns, and channels—connecting what we make to how it is understood, experienced, and purchased.

This is both a strategic and operational leadership role. It owns brand positioning, marketing strategy, and campaign systems, while ensuring disciplined execution across all touchpoints. The Director is responsible for aligning storytelling with performance—building a marketing function that drives growth, strengthens brand equity, and supports multiple business lines.

The role leads the internal marketing and creative team, including the Marketing Manager, Graphic Designer, Marketing Coordinator, and Creative Production Manager. It also oversees PR and partnerships, managing external agencies and a bench of collaborators—photographers, copywriters, producers, and other creative partners—to extend the team’s capabilities while maintaining a consistent standard of quality and voice.

The Director is accountable for both long-term strategy and day-to-day output across marketing and creative. It requires a balance of clarity and taste: someone who can set direction, build systems, and hold a high bar for how the work shows up in the world.

 

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Core Responsibilities

Brand Strategy & Positioning (30%)

• Define and evolve the positioning of In Common With and Quarters, establishing a clear, differentiated point of view within the design and cultural landscape.
• Lead the development of product narratives, translating material, process, and design intent into language that is precise, grounded, and culturally resonant.
• Establish and maintain standards for voice, tone, art direction, graphic design, and photography, ensuring consistency and clarity across all expressions.
• Define and refine the end-to-end brand experience across digital, retail, and physical environments, ensuring alignment between brand intent and lived experience.
• Ensure that the customer journey—from first interaction through purchase, fulfillment, and follow-up—is as considered as how the brand is communicated.
• Identify opportunities to expand the brand’s relevance across audiences, geographies, and categories, without diluting its core identity.
• Develop a deep understanding of cultural context, customer behavior, and market dynamics to inform brand evolution—not just marketing strategy.

Team Leadership & Operations (30%)

• Lead and develop the internal brand and creative team, including art direction, graphic design, photography, and marketing, setting a high bar for thinking, craft, and execution.
• Provide clear direction across all outputs, ensuring work is aligned with brand principles and executed with rigor.
• Build and manage a network of external collaborators, including photographers, stylists, writers, and producers, maintaining a consistent level of quality and taste.
• Establish processes and workflows that support thoughtful, well-paced creative development rather than reactive production.
• Own the brand and creative budget, allocating resources in alignment with strategic priorities.
• Establish clear KPIs and performance benchmarks, tracking impact across awareness, engagement, acquisition, and revenue.

Campaign & Channel Strategy & Execution (25%)

• Translate brand strategy into scalable systems that guide how the brand is expressed across campaigns, launches, and ongoing communications.
• Oversee the development of campaigns and product launches as cohesive brand moments, ensuring each initiative reinforces broader business goals.
• Set direction across all channels, including e-commerce, email/CRM, paid media, organic social, PR, retail, and experiential.
• Refine how the brand engages across e-commerce, email, social, PR, retail, and partnerships, prioritizing coherence over fragmentation.
• Partner with Sales to ensure brand positioning is clearly translated across Direct, Trade, Wholesale, and Custom channels.
• Continuously evaluate how and where the brand shows up, adjusting channel strategy to support long-term brand equity and sustainable growth.

Partnerships & PR (15%)

• Shape how the brand participates in the broader cultural conversation through press, partnerships, and collaborations.
• Oversee PR strategy and agency relationships, ensuring media presence reflects the brand’s positioning and ambition.
• Develop partnerships with designers, brands, and institutions that reinforce credibility and expand reach in a meaningful way.
• Ensure all external visibility contributes to a clear, consistent, and differentiated brand narrative.

 

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Director Level Expectations

• Provide strategic leadership by setting vision, planning for long-term goals, and navigating complexity across functions.
• Drive department-level outcomes through scalable systems, cross-functional initiatives, and clear success metrics.
• Lead and develop managers and senior individual contributors while fostering accountability, collaboration, and growth.
• Oversee multi-team operations, coordinate resources and priorities, and ensure high-performance execution.
• Champion continuous improvement by measuring results, analyzing performance, and implementing initiatives that enhance efficiency and impact.
• Ensure the development and maintenance of clear, effective Standard Operating Procedures (SOPs) or equivalent process documentation that support consistency, quality, and scalability across teams.

 

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Requirements

• 10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business.
• A demonstrated ability to define brand positioning and translate it into cohesive systems—spanning product narratives, campaigns, and channels—that drive both desirability and revenue.
• Deep experience across integrated channels, including e-commerce, CRM, paid and organic media, PR, partnerships, and retail or experiential environments, with accountability for performance.
• Strong commercial acumen, with a clear understanding of customer acquisition, conversion, retention, and lifetime value.
• Experience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy.
• Experience leading PR strategy and partnerships, including managing external agencies and developing collaborations from concept through execution.
• Proven ability to build and lead teams, establish systems, and maintain a high standard across both strategic thinking and execution.
• Experience managing budgets, forecasting, and aligning investment with business goals.
• Track record of working cross-functionally with Product Design, Sales, and Operations to align brand and marketing with broader business objectives.
• Must be authorized to work in the United States without current or future employer sponsorship.

 

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Tools & Systems

• Experience working across core marketing and business platforms, including Shopify, GA4, or equivalent, and CRM/lifecycle marketing tools (Klaviyo or similar)
• Comfort using data and reporting tools (Google Analytics, Google Sheets) to interpret performance, inform strategy, and guide decision-making
• Working knowledge of paid media platforms (Meta Ads Manager, Google Ads) and how channel performance contributes to overall growth
• Experience working within project management systems (Asana or similar) to structure workflows, manage timelines, and align cross-functional teams
• Familiarity with CMS and web platforms (Shopify, Webflow, or similar), with experience partnering with developers to improve site performance and user experience
• Comfort collaborating within creative tools (Adobe Creative Suite, Figma) to review and direct output across internal teams and external partners
• Experience working with PR agencies and familiarity with press tracking and media tools
• Experience leveraging and integrating emerging tools, including AI (ChatGPT, Claude, Gemini, Flora, or similar), to improve workflows, accelerate production, and support decision-making across marketing and creative functions, without compromising quality or brand integrity.

 

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Desired Qualifications

• Strong commercial instinct, with a clear understanding of how positioning, pricing, and storytelling shape demand.
• Deep familiarity with the codes of luxury—understanding how restraint, consistency, and attention to detail build long-term brand equity.
• Experience operating at the intersection of brand and business, with the ability to connect narrative, channels, and customer experience to measurable growth.
• A clear editorial point of view, with the ability to shape narratives that are precise, differentiated, and culturally aware.
• Ability to build and scale systems—campaign frameworks, briefing processes, and content pipelines—without diluting quality or intent.
• Strong market awareness, able to read competitive context and identify opportunities for differentiation.
• Comfort moving between high-level strategy and hands-on execution, maintaining rigor in both.
• Experience working closely with founders or executive leadership, bringing structure and clarity to evolving priorities.
• A direct, thoughtful communicator who gives and receives feedback with clarity and respect.
• Operates with integrity, accountability, and a high level of personal ownership.
• Comfortable in a growing business, able to create order from ambiguity and operate with both creative and commercial judgment.
• A genuinely empathetic group. We have a non-negotiable no jerks policy. Being nice is free.

 

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Studio + Compensation

• This is a full-time position based in Tribeca, New York
• 40 hours/week. Our studio hours are Monday - Friday from 9 am to 6 pm
• $125,000 - $175,000 annually, commensurate with experience
• Benefits include medical, dental, and vision insurance (with 100% monthly premium coverage options), PTO, and a 401(k) with employer match