General Manager - Benelux

About the Company:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.  

 

This role is an exceptional opportunity to build Industrious’ footprint in Belgium and the Netherlands as part of a fast-growing, premium coworking operator. As General Manager, you’ll be at the center of our European expansion, playing a pivotal role in shaping our future in high-potential markets. This role combines hands-on ownership of our operations and member experience with strategic leadership as the market grows.

Why this is a great opportunity

• Direct Ownership & Impact: Own and lead every aspect of our presence in Belgium and the Netherlands, from ground-level operations to major market launches. See the results of your work in the vibrant spaces and communities you create.
• Entrepreneurial Challenge: Take on a unique, start-up style challenge within a global brand—help drive local innovation, launch new locations, and bring fresh coworking concepts to emerging markets.
• Shape Local Business Communities: Build trusted relationships with members, partner with local organizations, and influence how companies work and connect across the region.
• Visible Contribution: Your work will be noticed—by members, local leaders, and Industrious teams across Europe—as you create welcoming environments and deliver consistently excellent member experiences.

What you’ll do

• Day-to-Day Operations: Lead onsite coworking activities—handle member relations, resolve issues, prepare coffee and snacks, and keep spaces thriving.
• Sales & Member Growth: Actively drive local sales, renew contracts, pitch space to prospective members, and deliver a personal touch in negotiations and onboarding.
• Expansion & Market Development: Lead the launch of new locations in your market, including setting strategy, hiring and training teams, establishing operations in new markets, owning sales and collaborating with marketing to hit launch goals.
• Support Real Estate Growth: Act as a trusted partner to our real estate team ensuring that our new locations are priced correctly and that we have confidence in their performance
• Team Leadership: Recruit, coach, and manage local staff; foster a hands-on, high-performance culture; model hospitality and operational excellence every day.
• Business Strategy: Balance daily site performance with long-term plans (P&L responsibility); suggest innovations; deliver insights on market trends and competition.
• What you’ll do (first 6–12 months): Lead Amsterdam ramp; 80/20 Amsterdam focus with the rest Brussels support; run day-to-day with your MxA; build operating rhythms; turn data into clear actions.

Who we’re looking for

• Proven track record in multi-site leadership (10+ people) with experience scaling teams and operations in hospitality, coworking, retail, food & beverage, or similar customer-facing industries.
• Strong commercial acumen and P&L management experience, with both a hands-on operator mindset and strategic planning capabilities
• Sales-oriented, ready to close deals and help grow local revenue.
• A passion for hospitality and member experience, with the ability to set standards and inspire teams to deliver them consistently
• Hands-on leader, comfortable switching between routine tasks and strategic planning.
• A collaborative leader who can work effectively with cross-functional partners (ex., marketing, sales, facilities, etc.) 
• An entrepreneurial spirit and excitement around building and scaling a business in a fast-growing market

You’ll love this role if:

• You are super entrepreneurial and really want to have the responsibility of growing a business. You thrive in hands-on operations; you like 0→1 build
• You are comfortable with ambiguity, multitasking, and can move quickly
• You take great pride in how space looks and feels but also get energy from building relationships and closing deals. 
• You are excited about learning and leading in multiple markets

This role isn’t for you if:

• You love operations but are not that interested in sales
• You would rather just set and execute strategy than get your hands dirty
•  You get stressed when you’re keeping multiple balls in the air

 

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

To learn more, visit www.industriousoffice.com/careers.

Equal Employment Opportunity: Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.