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Senior Vice President, Strategy & Analytics

East Coast

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

  • Remote company - work from home!
  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more!

About the Role

We are seeking an exceptional SVP, Strategy & Analytics to lead insight-led thinking, creator intelligence, and strategic rigor across one of the largest and most dynamic portfolios in the beauty industry. This is a marquee leadership role responsible for shaping the vision, practice, and output of Strategy & Analytics across four business divisions, with direct impact on how our work drives brand equity, influence, and growth.

This leader will serve as a key thought partner to client-side leadership, guiding how influence is activated, measured, and evolved across the brand portfolio. You’ll lead a team of strategists and analysts, translating culture, data, and platform trends into creator-first strategies that deliver business results.

This is a pivotal leadership role, shaping momentum, driving clarity, and raising the bar for what data-led influence can do.

 

Roles & Responsibilities

Set the Strategic Vision

  • Help define and lead the strategy and analytics vision for one of Influential’s most high-profile accounts - ensuring a unified, forward-looking approach across divisions
  • Act as a senior strategic partner to client-side brand and marketing leadership, helping guide how creator work ladders to broader brand and business goals.
  • Bring a proactive POV to the client and internal teams on where the creator economy is heading and how to stay ahead of it.

Elevate Analytics & Insight Development

  • Own the evolution of performance reporting, agile frameworks, and audience analysis across the portfolio.
  • Turn complex data into tight, actionable strategic stories - bridging analytics and creative direction in a way that informs and inspires.
  • Ensure the team leverages tools, trends, and competitive intelligence to anticipate, not just report

Drive Operational Excellence

  • Establish scalable best practices for campaign measurement, real-time dashboards, and post-campaign insights.
  • Flag risks or roadblocks early and often, driving clarity and urgency when client priorities or expectations shift.
  • Help evolve internal processes, frameworks, and deliverables to ensure strategy and analytics remain a core value driver.

Lead & Inspire

  • Build, mentor, and manage a team of strategists and analysts - setting a high bar for rigor, creativity, and clarity of communication.
  • Collaborate across Client Services, Creative Strategy, Creator Management to ensure strategic insight informs every touchpoint.
  • Serve as an internal and external ambassador for Onefluential’s strategic excellence, bringing clients a trusted, forward-thinking POV.

 

Who You Are

  • A hybrid strategy and analytics leader with 12–15+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
  • Experience in the beauty, skincare, or personal care category is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
  • A proven team builder with 5-7+ years managing high-performing teams in a fast-paced, cross-functional environment.
  • A confident communicator known for high-level strategic thinking and the ability to distill cultural, behavioral, and performance data into a tight narrative.
  • Equally comfortable in the details and in the C-suite - capable of shaping big-picture strategy and rolling up sleeves to solve complex problems.
  • Deeply fluent in social, digital, and influencer analytics tools (e.g. Traackr, Captiv8, Radius, 
  • CreatorIQ, Talkwalker, Quid, Meta/YouTube/TikTok dashboards, etc.).
  • Proven track record leading and scaling high-performing teams in cross-functional environments.
  • Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

 

Why This Role Matters

Influence is now core to how brands drive growth. At Influential, strategy plays a critical role in turning data into direction and creators into impact. This role ensures we stay ahead, translating insight into action for one of the most high-profile categories in culture.

 

Salary range:

$200,000 - $240,000

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald’s, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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