Associate, Strategy & Analytics

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!

We are looking for an Associate, Strategy & Analytics to join our Strategy & Analytics team at Influential. This is an ideal role for a curious, detail-oriented self-starter who’s excited to break into the world of influencer marketing and develop a strong foundation in strategy, audience insights, and performance analysis.

You’ll work closely with cross-functional partners to support the development and execution of influencer campaigns - from surfacing cultural trends to helping connect the dots between audiences, platforms, and performance. The right candidate is motivated, collaborative, and eager to learn in a fast-paced environment where curiosity and initiative are valued.

Roles & Responsibilities

Drive Strategy Through Intelligence

• Support the development of campaign strategies grounded in insights and aligned with client goals
• Surface trends and opportunities using tools like social listening, platform analytics, and audience segmentation
• Help ensure creator strategies reflect cultural trends, audience behaviors, and platform dynamics
• Collaborate with Creative and Creator teams to develop content ideas and storytelling frameworks

Campaign Execution & Performance

• Assist in executing strategic plans across influencer campaigns
• Help interpret campaign performance and contribute to reporting and optimization
• Support the post-campaign recap process, helping translate results into clear, actionable insights
  
  

Tools & Collaboration

• Learn and apply tools such as GWI, Netbase, and audience survey platforms to support strategy development
• Work cross-functionally to support strategic planning, creative brief development, and insights storytelling
• Stay plugged into emerging platform features, influencer trends, and digital behaviors that impact our work
  
  

Who You Are

• Bachelor’s degree or equivalent experience
• 1+ years experience in an agency, consulting, or marketing environment preferred
• Enthusiastic about social media, digital culture, and influencer marketing
• Organized, detail-oriented, and comfortable managing multiple tasks at once
• Self-motivated, proactive, and eager to learn from others
• Strong communication skills - able to contribute ideas clearly and professionally
• Familiar with Microsoft Excel, Google Suite, and interested in learning research and analytics tools like GWI, Netbase, or survey platforms

Why This Role Matters

Influencer marketing is where culture meets performance - and behind every great campaign is a thoughtful strategy. As an Associate, Strategy & Analytics, you’ll help connect consumer insights with creative execution, laying the groundwork for smarter campaigns and more impactful storytelling.

Salary range: $60,000-$70,000

Exact compensation may vary based on skills, experience, and location.

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald’s, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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