Associate Director, Creative Strategy

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!

The Associate Director, Creative Strategy, leads the development of insight-led, creator-first storytelling that connects culture, creators, and data to measurable business outcomes for a dedicated CPG/Pharma client. This role blends creativity and scientific precision, translating complex brand, category, and audience insights into compelling narratives that inspire trust, education, and engagement across consumer and healthcare audiences.

As a creative architect and strategic integrator, this leader bridges data, culture, and compliance—crafting stories that meet both regulatory standards and cultural relevance. They guide the creative direction for high-visibility campaigns, mentor a team of creator strategists, and ensure all work delivers meaningful impact rooted in empathy, authenticity, and behavioral insight.

Key Responsibilities

• Lead creative strategy for a dedicated CPG/Pharma client, transforming insights into compliant, culturally relevant storytelling platforms.
• Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.
• Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.
• Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.
• Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.
• Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.
• Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.
• Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.
• Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.
• Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.

Qualifications

• 7+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Strong background in developing integrated, data-informed, creator-led creative concepts.
• Proven ability to lead proposals and inspire cross-disciplinary teams.
• Excellent presentation and storytelling skills, both visual and verbal.
• Deep understanding of social platforms, creator culture, and audience behavior.
• Experience mentoring and developing talent within a collaborative environment.

Estimated salary range:

$95,000 - $115,000

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. (www.influential.co)

Influential is an equal opportunity employer.

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