Back to jobs
New

Demand Generation Manager

Remote - United States

Innodata (Nasdaq: INOD) is a global data engineering company. We believe that data and Artificial Intelligence (AI) are inextricably linked. Our mission is to enable the responsible advancement of artificial intelligence by providing the data, evaluation frameworks, and human expertise required to build AI systems that can be trusted at scale. We provide a range of transferable solutions, platforms, and services for Generative AI / AI builders and adopters. In every relationship, we honor our 36+ year legacy delivering the highest quality data and outstanding outcomes for our customers.

Scope of the Role: 

Innodata is looking for a hands-on Demand Generation Manager to own and execute the full lifecycle of B2B lead generation — from campaign strategy through pipeline delivery. This is a builder role: you'll be the primary operator of our marketing automation, paid media, and ABM programs, working directly with Sales and Marketing Operations to drive measurable pipeline growth. If you thrive at the intersection of data, technology, and creative execution and want to make a direct impact on revenue at a fast-growing AI data company, this role is for you.

What You’ll Own:

Paid Media & Campaign Execution
  • Plan, launch, and optimize paid acquisition campaigns across LinkedIn Ads, Google Ads, programmatic, and retargeting
  • Own audience targeting, creative testing, budget allocation, and performance analysis across all paid channels
  • Drive improvements in CTR, CPL, MQL-to-SQL conversion rates, and pipeline velocity
Marketing Automation & Lead Management
  • Serve as the primary admin for Pardot (Marketing Cloud Account Engagement) — owning email campaigns, workflow automation, audience segmentation, and dynamic content
  • Manage data flows and integrations between Salesforce, Pardot, Gravity Forms, and the corporate website
  • Build and maintain lead scoring models, nurture programs, drip campaigns, and ABM workflows across the funnel
ABM & Pipeline Programs
  • Design and execute account-based marketing programs targeting key industries and buyer personas
  • Partner with Sales to align campaign strategy with target account lists and go-to-market priorities
  • Build closed-loop reporting to track pipeline influence, attribution, and marketing ROI
Website & Conversion Optimization
  • Partner with the website team to improve lead capture, landing page performance, and conversion rates
  • Run A/B tests and monitor conversion metrics across campaign landing pages
  • Ensure SEO best practices are applied across campaign assets and landing pages
Analytics & Reporting
  • Own campaign dashboards and reporting across core KPIs: MQLs, SQLs, pipeline, ROAS, CAC, and CPL
  • Deliver actionable insights to continuously improve lead quality, funnel performance, and marketing ROI
  • Ensure data hygiene, deduplication, and compliance with GDPR and CAN-SPAM

You’ll Thrive in This Role If You Have:

  • 5+ years in demand generation, performance marketing, or growth marketing for B2B SaaS or enterprise technology
  • Hands-on Pardot expertise (certification a plus) — you've built and managed complex automation flows, not just used the platform
  • Strong Salesforce CRM knowledge and experience managing marketing data workflows
  • Proven track record running and optimizing LinkedIn Ads and Google Ads campaigns with real budget ownership
  • Deep understanding of lead scoring, ABM, nurture programs, and full-funnel metrics
  • Analytical and technically proficient — you can build a dashboard, troubleshoot an integration, and present insights to leadership
  • Experience marketing AI, data, or enterprise technology solutions
  • Familiarity with Gravity Forms, Google Tag Manager, and SEO/SEM tools
  • Experience working cross-functionally with Sales, Marketing Ops, and Product Marketing in a remote environment

The expected salary range for this position is $120,000 – $140,000 USD per year, based on experience, skills, and qualifications.

 

Please be aware of recruitment scams involving individuals or organizations falsely claiming to represent employers. Innodata will never ask for payment, banking details, or sensitive personal information during the application process. To learn more on how to recognize job scams, please visit the Federal Trade Commission’s guide at https://consumer.ftc.gov/articles/job-scams. 

If you believe you’ve been targeted by a recruitment scam, please report it to Innodata at verifyjoboffer@innodata.com and consider reporting it to the FTC at ReportFraud.ftc.gov.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

If yes, you can always opt-out by replying STOP. 

If you opt-in to the service, Innodata Services and its affiliates may send you SMS messages to notify you of any updates to your application status and to engage in discussion throughout your application process.
 
Message frequency may vary depending on the type of communication. Standard message and data rates may apply according to your mobile carrier’s pricing plan.
 
You may opt out of receiving SMS messages at any time by replying STOP to any SMS message received from us. Once you opt out, you will no longer receive SMS communications from us unless you re-subscribe.
 
For assistance, reply HELP to any message or contact us at talent@innodata.com
 
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes

Privacy Policy

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Innodata Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.