Lifecycle Marketing Manager - Remote

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. Our AI platform helps college and graduate school applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

The Role

We’re seeking a Lifecycle Marketing Manager to lead end-to-end marketing strategies that drive engagement, conversion, and retention within our B2C services. In this role, you will partner cross-functionally with sales, customer success, and the marketing team to create impactful multi-channel campaigns, deliver insightful reporting, and foster customer growth through strategic experimentation. This is an exciting opportunity for a data-driven marketing professional passionate about creating meaningful member journeys. This role can be located anywhere in the United States or Canada.

Responsibilities

• Develop and optimize member lifecycle marketing journeys to drive consultations, leads, and sales across our D2C products
• Collaborate with sales, customer success, and marketing to run experiments that boost member activation, engagement, and retention through multi-channel communications and effective storytelling
• Create and launch lifecycle communication strategies for new products and initiatives, ensuring a seamless experience for members
• Implement testing and optimization plans to continually improve campaign results, refining strategies based on data insights
• Track and report on key metrics to link your efforts directly to pipeline and revenue impact
• Manage KPIs and campaign performance, using data to personalize member experiences and improve outcomes
• Drive growth-focused initiatives, from campaign and content development to exploring new channels and optimizing systems

Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing, ideally within B2C
• Proven experience building and managing end-to-end customer journeys, with a strong track record in customer engagement and retention
• Expertise in multi-channel marketing campaigns (email, SMS, push notifications, etc.) and data-driven experimentation
• Strong analytical skills, including the ability to interpret complex data sets and drive strategic decisions
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, or similar).
• Collaborative mindset with the ability to work cross-functionally and influence stakeholders
• Excellent communication and storytelling skills, with a customer-centric approach to campaign design

Why you'll love Inspira

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• Remote-first team across the US and Canada
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget 
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract workers

Interested in learning more about Inspira Education, please visit Inspira Education Group.  

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.