Director of Demand Generation

About Inspiren 

Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.

Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes.

About the Role

As Director of Demand Generation, you’ll be the engine behind Inspiren’s pipeline growth. You’ll lead strategy, execution, and optimization across all demand channels—email, paid, website, and events—while partnering closely with Sales, Product Marketing, and Content to deliver campaigns that convert. You’ll manage an internal team and external agencies, own reporting and ROI tracking, and build a scalable system for pipeline generation as we enter new markets.

This is a critical leadership role for a modern operator who brings creativity, accountability, and momentum to everything they touch. We’re looking for someone with a “take the hill” mentality: gritty, resourceful, and relentlessly focused on revenue-driving outcomes.

What You Will Do 

• Own the demand generation strategy across SMB, mid-market, and enterprise segments by developing and executing multi-channel campaigns that consistently deliver qualified pipeline.
• Lead a high-impact field marketing and events program, supporting 30+ events annually. Drive strategy, pre- and post-event activation, and field alignment to maximize brand visibility and pipeline contribution.
• Partner with Product Marketing and Content to translate messaging into high-performing campaigns with clear calls to action and measurable goals.
• Build and manage a small but mighty team, while overseeing external partners including our Webflow agency (Paper Tiger), paid media vendors, and marketing operations consultants to ensure seamless execution and performance.
• Treat the website as a key growth lever by leading its roadmap, driving updates, and optimizing for conversion to turn traffic into pipeline.
• Continuously test and refine campaign performance through A/B testing, segmentation, and cadence tuning to improve engagement and conversion across channels.
• Track and report on campaign and funnel performance, using data to assess effectiveness, influence strategy, and demonstrate ROI.
• Work closely with SalesOps/RevOps to ensure clean lead handoff, visibility into funnel health, and accurate closed-loop reporting.
• Lead go-to-market programs to break into and grow new verticals with a repeatable, scalable playbook
• Build and manage a high-performing team,, while overseeing external partners including our website agency, paid media vendors, and marketing operations consultants to ensure seamless execution and performance.

About You

• 5–8 years of experience in B2B demand generation, ideally in SaaS or healthtech
• Deep experience running ABM and full-funnel programs across SMB, mid-market, and enterprise segments
• Proven success in pipeline ownership and demand strategy execution
• Strong command of Martech (HubSpot, Webflow, paid media platforms, analytics tools)
• Experience managing internal teams and external agency partners
• Data-driven mindset with the ability to forecast, track, and report on performance
• High accountability and ownership mentality—no task is too small
• Strong writing and presentation skills; able to translate data and ideas into persuasive storytelling
• Comfortable working in ambiguity, building systems from 0→1, and scaling what works
• Deep respect for brand and its role in driving demand

Details

• The target OTE for this role is $181,000 - $206,000 + equity + benefits (including medical, dental, and vision) 
• Flexible PTO
• Location: Remote - Based US
• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Equal Employment Opportunity (EEO) Statement

Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.