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Senior Brand Writer

New York, New York, United States

About InstaLILY

InstaLILY builds AI teammates for the physical-goods economy: industrial distribution, healthcare, supply chain, manufacturing, and automotive. Our model is simple: one company brain, many teammates. We build company-specific AI-powered brains called InstaBrains. Built on small, specialized language models (SLMs), they codify the customer's knowledge and decisions, like their parts, jobs, and pricing. On top of it, InstaWorkers act as AI teammates inside the tools customers already use, completing the sales, service, and operations work that drives the business.

Backed by Insight Partners ($25M Series A) and supported by the Google, NVIDIA, and Microsoft ecosystems, we are one of the fastest-growing AI startups in the country. Our team has already driven over $200M in incremental revenue for customers to date. InstaLILY's architecture has been featured in Google DeepMind's case study showcase.

We're driven by three core principles: Customers, Culture, and Code. We call them The Three C's.

The Role

The core of this role is owning InstaLILY's social media writing, including LinkedIn and X for the brand, and ghostwriting for our CEO and COO. You also write long-form thought leadership, case studies, newsletters, and the strategic copy that shapes how the company is seen. You own the brand voice. Everything we publish should sound like us.

You're proactive: proposing topics and angles, shaping what we should be writing about, not just executing assignments. You absorb voice quickly and hold the brand line on your own, shipping without daily oversight. Experimentation is core. You form sharp hypotheses and ship tests fast. Double down on what works. Kill what doesn't.

What You'll Do

  • Brand voice: Own the brand voice across everything we publish. Every piece should sound like InstaLILY.
  • Executive social ghostwriting: Write LinkedIn and X content for our CEO and COO, plus InstaLILY's brand presence on both platforms.
  • Long-form thought leadership: Pieces on AI agents, enterprise AI, and the future of the industries we serve: industrial distribution, healthcare, pharma, supply chain, manufacturing, automotive, construction, food and beverage, and field services.
  • Newsletters: Different newsletters for different audiences.
  • Case studies and customer stories: Narrative-driven, specific, credible pieces like our SRS Distribution one.
  • Strategic copy and sales enablement: Landing pages, product positioning, one-pagers, customer-facing decks, press release drafts.
  • SEO: Write with SEO in mind. Bonus for hands-on experience with Ahrefs, SEMrush, or Google Search Console.
  • Experiments and strategy: Form clear hypotheses on what drives traffic, engagement, or pipeline. Ship tests, measure, and think across pieces about what's working over time.

What You'll Need

  • 3-6 years of writing experience as a copywriter, content marketer, journalist, or technical writer.
  • Ghostwriting experience for executives, founders, or public figures. You can absorb voice from limited input (transcripts, prior posts, brief conversations) and produce content in it without daily review.
  • Demonstrated writing track record across long-form, social, and editorial formats. You write without filler. Show us what you've shipped.
  • Current on the AI and tech landscape: You read Substack, X, serious tech journalism, AI research commentary, and founder discourse online.
  • AI-native: Daily user of Claude and frontier AI tools. You know where AI is useful and where it produces slop. Bonus for custom prompt libraries, GPTs, or workflow automations.
  • Technical fluency: Comfortable writing about AI agents, enterprise systems, and operational industries with accuracy.
  • Numerical fluency: Comfortable with content analytics (Google Analytics, LinkedIn, HubSpot). Bonus for A/B testing or experimentation platforms.
  • Experimental mindset and takes feedback well: You think in hypotheses and ship them quickly. Direct feedback doesn't faze you; you absorb it and adjust.
  • Writing samples (required): 2-3 with your application, links preferred. Share a ghostwriting sample or describe a ghostwriting project (client type, voice, format, outcome).
  • Hybrid availability: 5 days/week in our New York office for first 6 months; then 4 days/week in person and 1 day remote.

What You'll Get

  • Real traction: The product works, customers are live, and we've already driven over $200M in incremental revenue for customers. This isn't a bet on an unproven thesis.
  • AI-native: In how we build, how we work, and what we sell.
  • Visibility: Your work sits at the center of how the world sees InstaLILY — what you do here will be visible quickly.
  • Stage: Early enough to shape how the company scales.
  • Culture: Offices in New York, San Francisco, and London — sharp, low-ego team that keeps raising the bar.
  • Growth: The learning curve is steep.

Compensation and Benefits

  • Salary Range: $100,000–$120,000 per year, commensurate with experience
  • Equity: Generous stock options awards and refreshers for top performers
  • Benefits: Medical, Dental, Vision, 401K, Well-being stipend, In-office lunch reimbursement, PTO and 10 US Federal Holidays, and more!

Quality Over Quantity

To ensure a focused, high-quality hiring experience, we kindly ask candidates to limit their applications to 3 open requisitions at any given time. Applying strategically to roles that best align with your skills and career goals gives you the highest chance of standing out. Have you interviewed with us in the past 12 months? We encourage you to reach out directly to your previous interviewer rather than submitting a new application.

Instalily is committed to providing an inclusive and barrier-free recruitment process. If you require an accommodation, please let us know, and we will work with you to meet your needs.

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