Brand Marketing Manager

Instawork’s vision is to create economic opportunities for local businesses and skilled hourly workers in communities around the world. With an AI-first approach, we’re supercharging the leading online labor marketplace and looking for exceptional talent to help us build the future of hourly work. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and more, we want you to help us continue to scale quickly and make an even greater impact.

Are you a strategic marketer with a passion for storytelling and a knack for execution? We are seeking a dynamic Brand Marketing Manager to spearhead our brand awareness initiatives across both digital and traditional channels. This is your chance to make a significant impact in a fast-paced environment where innovation meets execution.

Who You Are:

• You’ve got 3+ years of experience in brand or digital marketing, and you’re ready to take your creativity to the next level.
• You are a native user of gen-AI tools for content and creative development
• You excel in paid social advertising, with hands-on experience across Meta, TikTok, and LinkedIn.
• You are adept at YouTube marketing and connected TV platforms, bringing creativity and strategy to every campaign.
• Your project management skills are top-notch, and you thrive in coordinating creative teams to deliver exceptional results.
• Your analytical skills are strong, and you are comfortable diving into performance metrics to inform decision-making.

What You'll Do:

• Brand Strategy & Content
  • Craft and execute a brand strategy that’s as bold as it is brilliant
  • Develop content strategies that tell our story across channels, captivating our target audiences
  • Innovate with brand narratives that transcend formats, ensuring our brand story is heard loud and clear.
    
    
• Digital Marketing & Paid Media
  • Lead the charge in planning and executing inspiring  paid social campaigns across Meta, TikTok, and LinkedIn, driving brand awareness and engagement.
  • Innovate with YouTube and connected TV campaigns, pushing the boundaries of what's possible.
  • Experience with out-of-home (OOH) advertising is nice to have. 
  • Analyze, optimize, and elevate campaign performance, providing data-driven insights and recommendations to continuously elevate our marketing efforts.
    
    
• Creative Project Management
  • Lead creative development with our in-house design team and manage external creative resources, ensuring every asset is on-brand and impactful.
  • Utilize our martech stack (Webflow, HubSpot, Sprout Social, Salesforce) for campaign execution, tracking and reporting. 

For CA Based Applicants:

• Location: San Francisco, CA  (5 days a week in office)
• Employment Type: 6 month Contract
• Pay: $55 to $65 per hour depending on experience

Our Values 

• Empathy, Trust & Candor
  We put ourselves in the shoes of our colleagues and customers and don’t shy away from uncomfortable conversations, instead building trust through honest and direct feedback.

• Bias for Action
  We practice high-velocity decision-making, clear-eyed that we often operate with incomplete information. Growing quickly means it’s OK to be wrong, so long as we learn from our mistakes and course correct!

• Always Be Learning
  We’re a curious bunch, and with AI transforming our workplace we encourage everyone to learn from each other, compounding our knowledge and experience to help us change an entire industry.

• Act Like an Owner
  We work long, hard, and smart, building products that delight our users and drive growth. Your ability to impact Instawork is limited only by your courage and conviction, not your job description.

About Instawork

Founded in 2015, Instawork is the nation’s leading online labor marketplace for food services, hospitality, light industry, and logistics, connecting more than 7M skilled workers with local restaurants, hotels, warehouses, stadiums, and more. Our AI-powered platform serves thousands of businesses across more than 50 major markets in the United States and Canada. We're not just helping fill shifts, we're supporting local economies—and we're just getting started!

Instawork has been featured by CBS News, The Wall Street Journal, The Washington Post, and the Associated Press. Forbes included us on their Next Billion Dollar Startups list; RetailTech Breakthrough named us Workforce Hiring Solution of the Year for 2025; and Inc. 5000 recognized us as one of the country's top 10% fastest-growing companies two years in a row. But what matters most is our impact. We're solving real problems for real people, and we’re doing it at scale.

Join our team to help us build something that matters! We’re looking for superstars who want to help us shape the future of work. With hubs in San Francisco, Bangalore, and Chicago, city offices in New York, Phoenix, and Singapore, we're back to working together in-person five days a week because we believe the best ideas happen when great people collaborate face-to-face. We also value diverse perspectives and encourage applications from candidates of all backgrounds.

Ready to make an impact? Learn more at www.instawork.com/about.

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