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Growth Marketing Manager, Discoverability

San Francisco, California, United States

Instawork is on a mission to create meaningful economic opportunities for skilled hourly professionals in communities around the globe. Our AI-powered labor marketplace helps local businesses scale, and enables global technology companies to push the frontiers of robotics and AI. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we’re looking for exceptional talent to reimagine the way the world works.

The way Partners (businesses) and Pros (workers) discover services like Instawork is being rewritten in real time by AI answer engines and the ever-evolving SEO space. We're looking for a Growth Marketing Manager to own Instawork's discoverability — how easily users find, understand, and choose us, wherever that discovery happens: a search engine, an AI assistant, or whatever comes next. You'll report to the Head of Growth Marketing.

Two things matter here more than anything else on your resume.

You're technical, you ship. You've built structured data and schema yourself, run your own crawl analyses, and traced rendering or indexation problems down to the root cause — with enough comfort in code to commit the fix yourself. You'll inherit AI agents built and tuned for content production at scale — you'll direct and sharpen them. 

You're curious. Search is constantly changing, and the answer an AI assistant surfaces is becoming as important as ranking on page one. The playbook for getting there isn't written yet, and you're going to write it.

Who you are:

  • 2+ years in SEO, organic growth, with results you can walk us through. Tell us what you tracked, what you changed, and what moved.
  • Hands-on GEO experience across leading conversational assistants. You've tested how they retrieve, cite, and act on content, and have opinions about what works and why.
  • Deep technical SEO fluency: structured data and schema, rendering and indexation, crawl analysis, and enough comfort in our codebase to ship fixes yourself. You are a builder comfortable using Cursor, Replit, Zapier, n8n.
  • Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and at least one AI-visibility platform — Profound, Peec, Otterly, Scrunch, or tooling you built yourself.

What you'll accomplish:

  • Own Instawork's organic acquisition strategy across SEO and GEO. Set goals for non-branded visibility and share of voice in AI answers within mid- and bottom-funnel, lead-generating conversations — and be accountable for hitting them.
  • Lead technical SEO of our Webflow site including crawlability, indexation, site architecture, internal linking, redirects, and site speed.
  • Build Instawork’s answer-engine strategy across ChatGPT, Perplexity, Claude, and Google's AI surfaces. Grow our authority everywhere those systems actually pull from — review sites, industry publications, Reddit, Quora, YouTube. Execute a backlink strategy that strengthens our search authority.
  • Direct our agent-led content strategy, developing a content roadmap that matches search/prompt intent, and delivers on our goals.
  • Define the measurement layer, and instrument the funnel from organic and AI-referred discovery through to activation. 
  • Own domain and technical health, working directly with Engineering — migrations, redirects, canonicalization, localization structure.

For CA-based applicants:

  • The base salary range for this position is $110,000 - $140,000.
  • This position is eligible for equity in the form of stock options.
  • This position is eligible for Instawork benefits, including:
    • A variety of medical, dental, and vision plans with coverage beginning on the date of hire.
    • Flexible paid time off.
    • At least 8 paid company holidays annually.
    • Home office stipend.
    • Phone stipend.
    • Commuter stipend.
    • Supplemental pay on qualified leaves.
    • Employee health savings accounts (HSA) contribution.
    • Flexible spending plans.
    • 401K plan.
    • Perkspot - discount program through Lumity.

A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location.  Final offer amounts may vary from the amounts listed above.

#LI-Hybri

Our Values 

  • Empathy, Trust & Candor
    We put ourselves in the shoes of our colleagues and customers and don’t shy away from uncomfortable conversations, instead building trust through honest and direct feedback.

  • Bias for Action
    We practice high-velocity decision-making, clear-eyed that we often operate with incomplete information. Growing quickly means it’s OK to be wrong, so long as we learn from our mistakes and course correct!

  • Always Be Learning
    We’re a curious bunch, and with AI transforming our workplace we encourage everyone to learn from each other, compounding our knowledge and experience to help us change an entire industry.

  • Act Like an Owner
    We work long, hard, and smart, building products that delight our users and drive growth. Your ability to impact Instawork is limited only by your courage and conviction, not your job description.

About Instawork

Founded in 2015, Instawork is the nation’s leading online labor marketplace for food services, hospitality, light industry, and logistics, connecting more than 7M skilled workers with local restaurants, hotels, warehouses, stadiums, and more. Our AI-powered platform serves thousands of businesses across more than 50 major markets in the United States and Canada. We're not just helping fill shifts, we're supporting local economies—and we're just getting started!

Instawork has been featured by CBS News, The Wall Street Journal, The Washington Post, and the Associated Press. Forbes included us on their Next Billion Dollar Startups list; RetailTech Breakthrough named us Workforce Hiring Solution of the Year for 2025; and Inc. 5000 recognized us as one of the country's top 10% fastest-growing companies two years in a row. But what matters most is our impact. We're solving real problems for real people, and we’re doing it at scale.

Join our team to help us build something that matters! We’re looking for superstars who want to help us shape the future of work. With hubs in San Francisco, Bangalore, and Chicago, city offices in New York, Phoenix, and Singapore, we're back to working together in-person five days a week because we believe the best ideas happen when great people collaborate face-to-face. We also value diverse perspectives and encourage applications from candidates of all backgrounds.

Ready to make an impact? Learn more at www.instawork.com/about.

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