Junior AI Content Strategist

About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we’re re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead’s investors include Sarah Guo, from Conviction (conviction.com) and many of our customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer, Bloomberg — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead’s CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the Role

We're seeking a driven and detail-oriented Junior AI Content Strategist to join our innovative team. 

This role bridges the gap between traditional content management and cutting-edge AI technology, focusing on high-volume content creation, quality assurance, and strategic implementation. 

You will collaborate with AI tools, content editors, tax subject matter experts, and marketing teams to ensure consistent, high-quality content across multiple platforms.

About Our Team

• We are a lean but high-production team that maximizes efficiency and output with the help of cutting-edge AI tools.
• Collaboration, adaptability, and creativity are at the heart of our processes, empowering us to produce exceptional content across multiple channels.
• This role offers opportunities to grow and learn how to craft educational, high-impact content on tax-related topics, including newsletters, blogs, help center articles, and more.

What You’ll Do

Content Management & Strategy

• Plan, implement, and optimize workflows for AI-assisted content creation.
• Coordinate content creation and distribution across multiple channels:
• Websites, blogs, and help center articles
• Social media and email campaigns
• Print advertisements and event materials
• Maintain organized libraries of content and AI-generated drafts for future use.
• Develop strategies to ensure AI-generated content aligns with brand voice and quality standards.
• Leverage performance data to refine content strategies and improve engagement.

Content Quality Assurance

• Review and refine all content for grammatical accuracy, adhering to AP style and brand guidelines.
• Collaborate with tax reviewers to verify technical accuracy.
• Work closely with editors to maintain tone, messaging, and brand voice consistency.
• Conduct rigorous quality control of AI-generated content, including grammar, syntax, readability, and SEO optimization.
• Use data-driven insights to improve content performance and inform strategic decisions.
• Ensure all educational content on tax-related topics is clear, accurate, and engaging, tailored for newsletters, blogs, and SEO-focused materials.
• Track and manage content versions, revisions, and approvals to maintain quality and consistency.

Process Development

• Maintain content management workflows that integrate AI tools and human oversight.
• Develop systems for tracking high-volume content production and timelines.
• Optimize AI tool usage through prompt engineering and quality monitoring.
• Maintain content calendars and production schedules.

Project Coordination

• Facilitate efficient communication between cross-functional teams, including AI specialists, editors, and marketing stakeholders.
• Ensure timely delivery of content by managing deadlines and tracking project milestones.
• Align content projects with broader marketing objectives and campaigns.

What You Need

• Bachelor’s degree in Marketing, Communications, English, or related field.
• 2–3 years of experience in content management or marketing, with exposure to AI tools.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Exceptional grammar and adherence to AP style.
• Proficiency with content management systems (CMS) and marketing platforms.
• Familiarity with SEO principles and performance analytics.
• Exceptional attention to detail and quality assurance.
• Strong process development and workflow optimization skills.
• Ability to balance creative problem-solving with data-driven decision-making.
• Excellent collaboration and communication abilities.
• Comfort with fast-paced environments and adaptability to new technologies.

Nice to Have

• Experience implementing AI tools in content creation workflows.
• Knowledge of natural language processing (NLP) and machine learning basics.
• Familiarity with content personalization techniques and ethical considerations in AI.
• Experience with project management tools like Asana.

Benefits

• Competitive salary and equity in a rapidly growing company
• 100% medical coverage for you
• Unlimited PTO with quarterly bonus opportunities
• 401(k) with employer match
• Parental leave
• Wellness stipends
• San Francisco relocation support
• In-office perks and team events

Equal Opportunity Employer - M/F/D/V

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.