Lifecycle Engagement Specialist

At InStride, people are our purpose. 

We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike. 

As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals. 

Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.

No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you. 

To get a better feel for our culture, watch more here.

Candidates must be located in one of the following states to be considered eligible for employment: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, WI. 

What we're looking for:

InStride is looking for a Lifecycle Engagement Specialist to coordinate and help execute our lifecycle marketing operations. The ideal candidate is a technical individual who has experience developing automated workflows, setting up personalization tools, and working with cross-functional teams.

Skills we’d love to see you show off:

• Lifecycle Marketing Expertise: At least 2 years of experience in lifecycle marketing or marketing automation, demonstrating skill in creating and optimizing cross-channel campaigns
• Tech Stack Proficiency: Hands-on experience with an ESP like Iterable, Braze, or similar, and a CDP such as Tealium or Segment. 
• Dynamic Field Management: Working knowledge of handlebars, liquid logic, JSON, and connected content or data feeds for creating personalized email campaigns.
• Data Analysis & Reporting: Analytics skills to pull, analyze, and present actionable insights. Experience running A/B tests and experiments.
• Collaboration with Product & Engineering: Ability to partner with technical teams to define, test, and refine campaign triggers, event data schema, and evergreen workflows.
• Project & Process Management: Highly organized with strong documentation skills
• Emotional Intelligence (EQ): High emotional intelligence with a “no task too small” mindset and a startup mentality, able to adapt quickly to new challenges and opportunities.
• Preferred Experience: 
• Background in a B2B2C environment, utilizing Salesforce Data Cloud and/or Marketo
• Background with learner engagement
• Spanish-speaking

Who you are:

You are a technical, adaptable marketer who thrives in a cross-functional environment. Your collaborative mindset and initiative align with our company’s mission to enhance learner engagement and success. You:

• Are a self-starter who thrives in a fast-paced, agile environment and proactively identifies opportunities to improve processes and outcomes.
• Value teamwork and enjoy working closely with cross-functional teams, including Product, Design, and Corporate Success teams, to create meaningful solutions.
• Are process- and detail-oriented, demonstrating a strong ability to work through complex workflows and tight deadlines.
• Have a passion for leveraging technology and data to drive meaningful engagement and innovation.
• Bring curiosity and creativity to challenges, contributing to a high-performing team culture.

How you will create impact:

• Manage day-to-day campaign production, including execution, QA, and reporting across multiple channels (email, SMS, pop-ups, and landing pages).
• Team up with engagement and data tech teams to fill reporting needs
• Assist with managing the lifecycle platforms, including troubleshooting, to ensure optimal platform performance
• Building, setting up, and deploying simple to complex automated lifecycle journeys and campaigns across email and SMS notification channels within the Iterable platform
• Manage documentation for detailed learner journey flows, personalization data, and testing
• Collaborate with the Product, Engineering, Corporate Partner Success and Academic Partner Success teams to support development of solutions for increasing learner engagement, onboarding new corporate/academic partners and launching new education programs
• Execute testing and segmentation strategies that continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
• Identify new opportunities to drive learner engagement through new technologies or optimizations within our product

We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!

Benefits @ InStride 

As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1. 

This role is also eligible for the following benefits:

• 401(k) plan with company match 
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• And more!

InStride Diversity and Inclusion Statement

At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

If you have a disability or special need that requires accommodation, please let your recruiter know. 

Policies & Disclosure 

InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However, we do not require this at this time.

 For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.

Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.

About InStride

InStride is a tech-enabled services company that is pioneering new approaches to workforce education solutions with a mission of driving meaningful social and business outcomes by unlocking access to life-changing education. In collaboration with quality academic institutions, we enable employers to provide career-aligned, debt-free education through a personalized, digital platform and a consultative service model. To learn more, visit: https://www.instride.com/